by Michele Redmon | Brand Management, Business Tips, Content Marketing
Is it wise to invest in digital marketing trends? For many small business owners, the answer is probably “no.” Investing in trends that fall flat or underdeliver can have very real consequences. However, when has a trend passed the test? Find out which 5 digital...
by Michele Redmon | Business Tips, Connect With Your Customers
CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage...
by Michele Redmon | Business Tips, Content Marketing
It’s more important than ever for your small businesses to have an effective marketing strategy in place to ensure you remain competitive in an increasingly digital world. Small businesses struggle with marketing because they lack the time and resources to...
by Michele Redmon | Business Tips
The term ‘digital marketing agency’ has become something of a buzzword that is often overused and misused. What does it really mean? For all intents and purposes, digital marketing is just marketing in modern times. Click To Tweet Why Your Business Needs a Digital...
by Michele Redmon | Business Tips
You have a website, business cards, and a Facebook account. You may think you’re doing it all right, but are you undermining your own brand in other, more subtle ways? Your image (business cards, website, etc) is just the cherry on top. Your actual brand is found in...
by Michele Redmon | Business Tips
A marketing audit is crucial to your marketing strategy because it pinpoints the practices and efforts that are working, those that are not, and those that need improvement. An audit helps you identify marketing weaknesses and strengths, as well as potential threats...
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