Online Marketing: The Buying Process When conducting online marketing, we often focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to...
Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. With a few tips from the marketing gurus...
Social media marketing is a strong tool that can benefit any industry, but surprisingly, oil and gas companies don't use it much. People often think it's only for young people, shopping, and sharing personal stuff. However, social media is much more versatile....
Search engine optimization (SEO) is the process of optimizing your website content for search engines like Google. If your B2B company is thinking about reaching new customers or connecting with other businesses, it’s important to have a robust strategy directed...
Should your company launch a digital marketing strategy? Digital marketers would agree that having a solid digital marketing strategy can help you to reach your business goals. You can use your system for lead generation, product launches, and more. Plus, promoting...
You might have heard that TikTok can be used for business marketing and so you’ve downloaded the app. Now, what do you do? With so many different trends happening and viral videos going around, getting attention on a platform like TikTok can seem daunting....
The pandemic has affected every part of our lives. Perhaps the most significant impact has been felt in the workforce. Between changes to the normal work routine and the significant increase in time spent working from home, we’ve all felt it. One rarely-discussed...
Seeing a negative post appear on your Facebook timeline often makes you wonder what created such an angry customer. When you’re running multiple social networks and see a negative comment on a recent post, how do you respond? [bctt tweet="When running a brand’s social...
Those who have started working from home as a change from working in an office environment are finding their expectations might not be the reality. The life of a work from home job can be a rewarding experience if you put in the hard work and stay up-to-date with your...
