by Michele Redmon | Business Tips
Did you know that in less than 24 hours you can complete a few simple tasks to greatly improve your marketing plan? It’s true, and if you aren’t doing these things, rest assured your competitors are. So take a few minutes to read on and then get started. How to...
by Michele Redmon | Business Tips, Content Marketing
If you’re a business owner, you can probably list the features your product or service provides from memory. That knowledge is ingrained in everything you do because it’s often what differentiates you from your competitors. But do your potential customers...
by Michele Redmon | Brand Management, Business Tips, Connect With Your Customers
Branding is the process of forming attachments and relationships around your brand in the customer’s mind. The goal of branding is ultimately to build such a strong connection that the consumer becomes an advocate for your business. When a customer is loyal to a...
by Michele Redmon | Business Tips
What’s the key to success? If you ask the most successful people in the world, many will tell you that it’s failure. With a positive mindset and healthy perspective, you can use failure to improve, innovate and learn. Failures as Fuel When the stakes are high,...
by Michele Redmon | Brand Management, Business Tips
Most small businesses rely on an outside digital marketing company to handle website management, content, social media and more. There’s simply not enough time in a day to grow your business from the inside, while marketing it from the outside. A reputable marketing...
by Michele Redmon | Business Tips
Diverse ideas and viewpoints can often lead to creative breakthroughs and innovation. Working in a team of employees from different backgrounds, genders, generations, races and religions offers more creative energy than a homogenized workforce. When employees feel...
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