Search engine optimization (SEO) is the process of optimizing your website content for search engines like Google. If your B2B company is thinking about reaching new customers or connecting with other businesses, it’s important to have a robust strategy directed...
Should your company launch a digital marketing strategy? Digital marketers would agree that having a solid digital marketing strategy can help you to reach your business goals. You can use your system for lead generation, product launches, and more. Plus, promoting...
You might have heard that TikTok can be used for business marketing and so you’ve downloaded the app. Now, what do you do? With so many different trends happening and viral videos going around, getting attention on a platform like TikTok can seem daunting....
The pandemic has affected every part of our lives. Perhaps the most significant impact has been felt in the workforce. Between changes to the normal work routine and the significant increase in time spent working from home, we’ve all felt it. One rarely-discussed...
Seeing a negative post appear on your Facebook timeline often makes you wonder what created such an angry customer. When you’re running multiple social networks and see a negative comment on a recent post, how do you respond? [bctt tweet="When running a brand’s social...
Those who have started working from home as a change from working in an office environment are finding their expectations might not be the reality. The life of a work from home job can be a rewarding experience if you put in the hard work and stay up-to-date with your...
In the wake of the escalating COVID-19 situation, online communication has ramped up exponentially, making it a priority for your business. Whether it’s a worldwide pandemic or a local emergency, using your social media properly during a crisis is important. The...
It’s no surprise that many customers have very little trust in or feelings for big businesses. Even if a customer enjoys talking with their local Starbucks barista, they still might tregard the corporation itself as impersonal and largely unreachable. Consequently,...
In business, creating a good relationship and keeping track of a customer’s history is the essential link to gaining a customer. This is where CRM software (customer relationship management software), comes in. Gone are the days of not knowing about your customers....
