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How Oil and Gas Companies Can Use Social Media

How Oil and Gas Companies Can Use Social Media

Social media marketing is a strong tool that can benefit any industry, but surprisingly, oil and gas companies don't use it much. People often think it's only for young people, shopping, and sharing personal stuff. However, social media is much more versatile....

7 Common SEO Mistakes in B2B Marketing Campaigns

7 Common SEO Mistakes in B2B Marketing Campaigns

Search engine optimization (SEO) is the process of optimizing your website content for search engines like Google. If your B2B company is thinking about reaching new customers or connecting with other businesses, it’s important to have a robust strategy directed...

Launch Your Digital Marketing Strategy with These 5 Steps

Launch Your Digital Marketing Strategy with These 5 Steps

Should your company launch a digital marketing strategy? Digital marketers would agree that having a solid digital marketing strategy can help you to reach your business goals. You can use your system for lead generation, product launches, and more. Plus, promoting...

Using TikTok for Business Marketing: Is It Worth It?

Using TikTok for Business Marketing: Is It Worth It?

You might have heard that TikTok can be used for business marketing and so you’ve downloaded the app. Now, what do you do? With so many different trends happening and viral videos going around, getting attention on a platform like TikTok can seem daunting....

COVID-19 & the Future of Office Technology

COVID-19 & the Future of Office Technology

The pandemic has affected every part of our lives. Perhaps the most significant impact has been felt in the workforce. Between changes to the normal work routine and the significant increase in time spent working from home, we’ve all felt it. One rarely-discussed...

Tips for Responding to Negative Comments on Social Media

Tips for Responding to Negative Comments on Social Media

Seeing a negative post appear on your Facebook timeline often makes you wonder what created such an angry customer. When you’re running multiple social networks and see a negative comment on a recent post, how do you respond? [bctt tweet="When running a brand’s social...

Work From Home Life: Expectations vs. Reality

Work From Home Life: Expectations vs. Reality

Those who have started working from home as a change from working in an office environment are finding their expectations might not be the reality. The life of a work from home job can be a rewarding experience if you put in the hard work and stay up-to-date with your...