Blog
Digital Marketing Best Practices and Google Optimization standards covering Web Design, SEO, SEM, Content Writing, Keywords strategy, PPC and Lead Generation topics
SEO Basics: How Content Marketing Can Grow Your Business
Every business wants, and needs, to be found online. The question is, how? The real question is how can this make my business grow? We’re giving some basics on both of these topics as we dive into the world of content marketing and explain how it can benefit you....
read more
SEO Basics: How Content Marketing Can Grow Your Business
Every business wants, and needs, to be found online. The question is, how? The real question is how can this make my business grow? We’re giving some basics on both of these topics as we dive into the world of content marketing and explain how it can benefit you....
read more
3 Ways To Humanize Your Brand on Social Media
Does your social media content sound more robotic than human? Followers will catch on to fake sounding posts that don't resonate with them, which can lead to unfollows and less engagement. [bctt tweet="Social media networks were designed for conversating, making it...
read more
Best Practices for Responding to Negative Reviews
When you receive an online review from an unhappy customer describing their negative experience with your business in detail, it can be a lot to take in. We all know that bad reviews can be bad for business. But how you respond to a bad review can be even worse....
read more
5 Reasons Why Your Content Marketing Strategy Needs Google Analytics
Do you use Google Analytics to improve your content marketing strategy? If not, you should be. This tool can provide a wealth of information about your website and its visitors, giving you insight into user behavior, patterns, and areas of improvement in your overall...
read more
How to Optimize Your Content for Voice Search
When voice search initially hit the mainstream, it was something of a novelty. It was a fun, futuristic product that hardly seemed poised to turn the entire digital marketing world on its head. And yet, that’s exactly what it’s doing. Voice-activated tech has turned...
read more
The Top 3 Benefits of Social Media for Business Marketing
If your business still hasn't jumped on the social media train, you are already behind. Although most companies by now have adopted social media pages, many aren't using it or don't find value in it. Does this sound like you? It's ok; for many, social media for...
read more
5 Digital Marketing Trends You Can’t Afford To Ignore
Is it wise to invest in digital marketing trends? For many small business owners, the answer is probably “no.” Investing in trends that fall flat or underdeliver can have very real consequences. However, when has a trend passed the test? [bctt tweet="Find out which 5...
read more
What a Website Audit Is & Why Your Business Needs One
“Audit” is often thought of as a dirty word. It incites stress and anxiety and right now you’re probably imagining that dreaded letter from the IRS. Relax. A website audit (sometimes referred to as an SEO audit) is a good thing! In fact, it can be one of the most...
read more
Facebook Optimization: 6 Ways to Increase Your Social Presence
You have probably heard about business Facebook optimization but do you know what it means? Is it really worth your time? The short answer is yes! Optimizing your social media page gives you the power to utilize as many tools as possible for higher engagement and...
read more
12 Quotes About Marketing to Inspire Your Strategy
Whether you’re marketing your own business or working for a marketing agency, you have a lot on your plate when it comes to attracting customers. Marketers face increased demands as new channels, strategies, and technologies are introduced. This means that you must...
read more
7 Reasons to Weave Your Organic SEO and PPC Strategy Together
Online marketing is a powerful set of tools for increasing revenue, brand awareness, and market share. Two of its most well-known components, organic SEO and PPC, are often viewed as separate isolated strategies. This has given popularity to the idea that SEO is all...
read more
