Digital Marketing & Web Design Blog
First Rule in Marketing: Identifying Your Target Audience
Famous publicist, David Ogilvy said, “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.” Do you know you’re marketing to? Neglecting to understand your customer base will ultimately end in failed attempts to earn business....
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First Rule in Marketing: Identifying Your Target Audience
Famous publicist, David Ogilvy said, “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.” Do you know you’re marketing to? Neglecting to understand your customer base will ultimately end in failed attempts to earn business....
read more
Should You Target SEO for Misspelled Keywords?
Everyone misspells words from time to time. And as any analytics tool will show, misspelled Google searches happen every day. Google suggests potential corrections when it detects a misspelled word, but that doesn’t stop thousands of users typing incorrectly spelled...
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3 Ways to Increase Blog Traffic in 2020
If you’ve ever written a blog, you know how time-consuming that can be. From topic planning to keyword research, outlining, and finally writing; the process can take hours. If you aren’t getting any traffic to your blog, all of the time and energy you spent working on...
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3 Marketing Goals to Set for 2020
The new year is finally upon us! As we move forward into 2020, it’s time to start thinking about resolution ideas and how to achieve your goals in this new year. But even as you focus on improving yourself, don’t forget to think about your business. What do you want...
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The Process of Planning a Website
Probably the most important part of the website building process is the planning that goes into it. No website can be put together without a thorough strategy and idea of an end result. Having a detailed and carefully planned out system is required to ensure a smooth...
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Happy Holidays from ITVibes Design & Marketing!
2019 has zipped along to the end in the blink of an eye. This is the time of the year we pause and reflect, analyze the year behind us and look ahead with great anticipation for the year to come. We consider what went well and look for opportunities for growth. With...
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Content Strategy vs Content Marketing: Is there really a difference?
In the world of marketing, the terms we used to describe our planning efforts can tend to sound similar and used interchangeably. If you’re not careful, your content strategist might be given the job of a content marketer, which can cause a myriad of issues. From...
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A Beginner’s Guide to Seasonal Marketing
Evergreen content, content that never goes out of date and is always relevant, is one of the holy grails of online marketing. It’s certainly true that well-done evergreen content is an excellent choice for keeping your business in the public eye. However, it’s equally...
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Why Link Building in SEO is Important
You may have heard of building backlinks, but do you know why it’s necessary for a truly successful SEO campaign? Google search uses over 200 factors to rank web pages. While offering relevant pieces of content is critical, developing a link building strategy is just...
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2020: Video Marketing Trends of the Future
We’ve seen a lot of changes and new additions to the world of video marketing throughout the years. It’s safe to assume that there will be new methods to test out and different content marketing strategies to consider for the new year. The future of video marketing is...
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11 Proven Copywriting Tips to Generate Engagement
Your weekly reports and click rate counts will agree-the words you use in your copy matter. In content marketing, good copy is essential to increasing post engagement. In other words (pun intended), writing compelling copy shouldn’t be an afterthought in your content...
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