Blog

How to Create an SEO Strategy for Your Business

by Amanda King | Jul 16, 2019 | Content Marketing, search engine optimization

SEO is not what it once was. While it’s necessary to create consistent content with specific keywords that your target audience is searching, keywords are no longer the most important part of a profitable SEO strategy. SEO is a multi-layered process that involves a...

How to Write an Effective Video Script

by Alanah Beebee | Jun 11, 2019 | Content Strategy, Online Marketing, Video Marketing

Video marketing is becoming a popular and fun way for digital marketing agencies to promote what they do at their company. Your brand can use videos as a call to action for your followers, by creating various types of videos. While it’s a good chance to be creative...

Keyword Research for Beginners

by Christina Belbas | Jun 9, 2019 | search engine optimization

Anyone familiar with search engine optimization has likely heard of keywords. Though keywords on their own are no longer the sole factor for determining a website’s ranking in Google search results, they still play a crucial role in your online visibility. Keyword...

How to Get Better Results with Email Marketing

by Alanah Beebee | Jun 5, 2019 | Content Marketing, Email Marketing, Online Marketing

Many online companies are making use of email messaging to reach their clients, as a way to promote products and services outside of social media. However, there’s a carefully planned way to go about starting an email marketing campaign to get the best results out of...

How to Get More Followers on Instagram

by Amanda King | Jun 4, 2019 | Social Media

As Instagram continues to gain popularity, more and more businesses are taking advantage of the platform to portray their brand’s image while attracting new customers. With more than 500 million daily active users, chances are your target audience is scrolling through...

Quantity vs. Quality: Finding the Right Balance for Web Content

by Christina Belbas | May 24, 2019 | Brand Management, Content Management, Content Strategy

What’s the best, fastest way to climb the ranks of Google’s search results? In the past, the answer was producing lots of content in a short amount of time and sprinkling in plenty of keywords to appeal to the algorithms. But as user preferences and search engine...

Get Started Producing Quality Content for Your Website

by Christina Belbas | May 17, 2019 | Brand Management, Content Strategy

In the past, your company’s SEO rankings depended almost entirely on keyword usage and how much content they had to offer. Now, Google’s search algorithms and your audience’s preferences are slightly more refined. Having the most content no longer guarantees high...

The Incredible Value of Blogging for SEO

by Christina Belbas | May 10, 2019 | Content Strategy, search engine optimization

The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search...

Email Marketing Tips: How to Minimize the Number of Unsubscribes

by Amanda King | May 3, 2019 | Brand Management, Email Marketing

As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the...

5 Types of Videos to Add to Your Content Marketing Strategy

by Alanah Beebee | Apr 30, 2019 | Content Marketing, Content Strategy, Social Media, Video Marketing

If you haven’t added videos to your content marketing strategy, you should look into the types of videos that can really benefit your social media. A balanced video marketing strategy will help your brand to establish its online presence and gain traction in your...

Optimizing for Search Intent

by Christina Belbas | Apr 28, 2019 | Connect With Your Customers, search engine optimization

When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling...