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Digital Marketing Best Practices and Google Optimization standards covering Web Design, SEO, SEM, Content Writing, Keywords strategy, PPC and Lead Generation topics
3 Social Media Headline Tips to Win Audience Interest
Headlines are powerful -- no surprise to business marketers. But how are you harnessing that power? Are you utilizing its influence capabilities? If not, you're most likely losing valuable clicks and engagement on social media platforms. [bctt tweet="Enticing...
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3 Social Media Headline Tips to Win Audience Interest
Headlines are powerful -- no surprise to business marketers. But how are you harnessing that power? Are you utilizing its influence capabilities? If not, you're most likely losing valuable clicks and engagement on social media platforms. [bctt tweet="Enticing...
read more
The Google Auction 101
If you’ve read anything about pay-per-click advertising or Google Ads (formerly AdWords), you’ve likely come across the Google auction. Now, it may sound strange to you. You may wonder what it is or how it works or what’s in it for you. Most likely, however, there’s a...
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6 Ways to Plan a Team Building Activity Your Employees Will Hate
When most employees hear the words “team building” the prevailing emotion is that of dread. Mandatory fun just isn’t really much fun for anyone, and certainly doesn’t foster feelings of camaraderie. [bctt tweet="Spending time together outside of work can bring...
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5 Essential Tips to a Successful PPC Campaign
Pay Per Click (PPC) Advertising is a dynamic and exciting medium for advertising and marketing. Unlike organic SEO, PPC can generate immediate results in many cases, and that means money in the bank. However, it’s also an extremely competitive auction, especially if...
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7 Brilliant Applications of Data-Driven Marketing
Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...
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Maximize Online Exposure By Integrating Social Media On Your Website
While you may be working hard to optimize and promote content on social media, there could be an integration aspect that is missing -- your website. Incorporating social media on your website is an essential part of brand awareness. According to a 2017 BrightLocal...
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How to Improve Your Business Marketing in Less Than a Day
Did you know that in less than 24 hours you can complete a few simple tasks to greatly improve your marketing plan? It’s true, and if you aren’t doing these things, rest assured your competitors are. So take a few minutes to read on and then get started. How to...
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Small Business Budgeting: Where to Skimp and When to Splurge
In early 2018 Texas-based restaurant Rockfish Seafood Grill made a surprising menu change. They upgraded their Alaska pollock to cod and their tuna steak to Saku block sushi-grade tuna. The higher quality fish costs the chain more the twice what they had been...
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How to Use Social Media as a Brand Awareness Tool
Every business marketer knows the importance of being on social media, but some may not understand the advantage. You may hear lots of chatter about actively posting to Facebook and Twitter, but to what extent? And, for what purpose? To use social networks as an...
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Benefits and Features: Why You Need to Know the Difference
If you're a business owner, you can probably list the features your product or service provides from memory. That knowledge is ingrained in everything you do because it's often what differentiates you from your competitors. But do your potential customers care?...
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3 Essential Social Media Terms For Marketers
Whether you are just starting a social media marketing campaign, or you've been at it for many years, there are several terms to be familiar with. You may have heard these phrases in conversation, but do you really know the meanings? To produce a successful business...
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