Blog
Digital Marketing Best Practices and Google Optimization standards covering Web Design, SEO, SEM, Content Writing, Keywords strategy, PPC and Lead Generation topics
A Few (Bad) Reasons to Leave Your Marketing Agency
Most small businesses rely on an outside digital marketing company to handle website management, content, social media and more. There’s simply not enough time in a day to grow your business from the inside, while marketing it from the outside. A reputable marketing...
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A Few (Bad) Reasons to Leave Your Marketing Agency
Most small businesses rely on an outside digital marketing company to handle website management, content, social media and more. There’s simply not enough time in a day to grow your business from the inside, while marketing it from the outside. A reputable marketing...
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Tips For Your B2B Website
If your company has been around for years and relies heavily on existing networks and word of mouth to boost your sales, you might be wondering: Do I even need a website? The short answer is yes. A reliable online presence is crucial today. As a company...
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The Best Ways to Encourage Inclusion in the Workplace
Diverse ideas and viewpoints can often lead to creative breakthroughs and innovation. Working in a team of employees from different backgrounds, genders, generations, races and religions offers more creative energy than a homogenized workforce. [bctt tweet="When...
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The 3 Biggest Social Media Marketing Mistakes
Whether you are just starting a business social account or you've had a presence for some time, there are certain guidelines to follow when marketing your brand online. There are three major social media mistakes that are commonly made by marketers. The good news?...
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How to Set Goals You’ll Actually See Through
What are your business goals for 2018? What steps are you taking to reach them? Business goals allow you to prioritize objectives and set benchmarks to evaluate your progress. If you’re unhappy with where you are or feel like you could be more successful, take a step...
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The Dangers of Skimping on Graphic Design
Whether you’re a growing business or your venture is still in its infancy, prioritizing graphic design is a smart business move. Even if you don’t have much money to spend on graphic design, set aside a small budget and hire someone who knows what they’re doing. [bctt...
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Write A Product Catalog To Successfully Attract Your Customers
Back in the “internet” stone ages (like a year ago), online catalogs were a place to stick images and some generic product features. Not the case anymore! People want to shop with the click of a button. If your product is not at the tip of their fingers, chances are...
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Are You Sabotaging Your Own Small Business?
You had the best intentions when you started your business, but you’ve hit a few bumps in the road. Perhaps you’re not seeing the growth you anticipated, or have experienced high employee turnover. In some cases, you can’t identify what’s wrong because you think...
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Ideal Video Lengths For Social Media
As a marketer, you are most likely aware of the power behind video marketing. You may have a strategic plan for integrating videos on your website, but what else can you do with it? Sharing clips on social media is a huge component. It relays your brand's message...
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The Truth About Internet Marketing
A simple Google search quickly reveals that business owners have no shortage of options when it comes to internet marketing services. But once you’ve settled on one, how do you know it’s making you money? Internet marketing is complex and dynamic, which means that in...
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How To Respond To Bad Reviews on Facebook
Is that one bad review on Facebook ruining your business' reputation? Maybe it's not as severe, but someone has left a 3-star versus a 5-star review of your company. Either way, the opinions of others are a major part of a buyer's purchasing decision. One...
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