Digital Marketing & Web Design Blog
Social Media 101 for Small Businesses
Growing your business involves a number of aspects. From storefront advertising to sale promotions, business owners have a huge task of getting their name known in the community. According to eMarketer, 44 percent of local businesses depend on social media to generate...
Social Media 101 for Small Businesses
Growing your business involves a number of aspects. From storefront advertising to sale promotions, business owners have a huge task of getting their name known in the community. According to eMarketer, 44 percent of local businesses depend on social media to generate...
Powerful Visual Creation Tips for the Beginner Content Creator
As a content creator, your goal is to capture audience attention. Visual content creation is a great way to grab attention and boost engagement on social media. But making videos and custom graphics for social media takes time to learn just like everything else in the...
How to Write an Attention-Grabbing Headline
Despite conventional wisdom, we tend to judge books by their cover. Similarly, your online audience will likely judge your blog article based solely on its headline. An attention-grabbing headline will generate more clicks and reach a wider audience. On the other...
5 Rules for Reposting Content on Social Media
If you were a painter, would you want someone to take your art piece and resell it under their name? Of course not! Reusing someone else’s content without permission would be stealing! The same goes for social networks. If you’re wanting to repost content on social...
Wondering How Google Ranks Pages?
There is seemingly infinite information on the internet. If the content wasn’t organized and sorted, you’d be spending all your time aimlessly looking through irrelevant links. That’s where google PageRank algorithms come in. Google uses a number of algorithms that...
Content Creation: 7 Effective Writing Tips
If you’re looking to appear in Google’s search results from your blog posts, you’ll want to perfect your content writing skills. You can easily grab your target audience’s attention online by creating content that’s search engine optimized. [bctt tweet="Content...
Content Creation: How to Make Your Own Videos
A good portion of the content we see on social media is in the form of video. Ads, promotions, page banners and more can be made to promote brands in an eye-catching way. How can you get started making your own videos and create content that grows your brand? [bctt...
Running a Content Audit on Your Website
In the past, Google’s SEO algorithm paid the most attention to who had the most content on a particular topic--whoever had the loudest voice, in a sense. Creators who could crank out massive amounts of marginally useful content were favored because Google assumed they...
Understanding User Behavior & Google Search
User behavior is an essential component of how Google ranks your site. To get ahead of your competition, the first step is to get to know your users. Search engines use your online activity to influence what you click on next. While keyword research and quality...
How to Get Views in the World of Video Marketing
Are social media users watching your videos, or simply scrolling through their newsfeed? Promoting your videos on YouTube, Facebook, and Instagram can be a great way to get views. It’s all about knowing which techniques to use on social networks once you create a...
Finding the Best Hashtags for Your Business
When it comes to engaging followers on social media, hashtags aren’t always on the top of a business’s priority list. For many small business owners, the plethora of hashtags available can be overwhelming. If you’ve been nervous to start, there’s no better time than...