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Find the latest digital marketing trends and insights to boost your business’s brand.

How to Write a Fully-Optimized Meta Description for SEO

How to Write a Fully-Optimized Meta Description for SEO

There are a plethora of ways to optimize your website for certain keywords in Google search results. From using related keywords in your text to internal linking, search engine optimization involves a number of ranking factors that work together to enhance your...

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What is PPC and How Does it Work?

What is PPC and How Does it Work?

In the world of digital marketing, you’ve probably heard of the term PPC. What is PPC and how does it work? By starting a PPC campaign, you’ll start driving traffic to your website and completing conversions. PPC advertising means you pay for each click that a site...

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Real Talk: How Important Are Image Title Tags for SEO?

Real Talk: How Important Are Image Title Tags for SEO?

Adding an image to your blog post or web page is a great way to entice readers to engage with your content. In the world of SEO, image optimization is a major factor in ranking for image search results. Find out why and in what ways image title tags are important for...

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4 Different Types of Effective Marketing

4 Different Types of Effective Marketing

How do you reach your target audience in the most effective way? There are so many different styles of marketing, how do new companies figure out what works best for them? What are some common marketing styles that are good to start with? Here are a few marketing...

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The Guide to Working Remotely: How to Thrive at Home

The Guide to Working Remotely: How to Thrive at Home

As we move into the ending phases of the COVID pandemic, one aspect of this time that seems to be here to stay is working from home. This approach to work is new to many people, and there is bound to be a learning curve. So what kind of rules should a new remote...

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How Social Media Can Boost Your SEO Ranking

How Social Media Can Boost Your SEO Ranking

If search engine optimization is tethered to the quality of website content and functionality, is posting on social media networks necessary? In other words, does social media affect SEO? This question has been asked a number of times, especially for business owners...

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