Blog
Digital Marketing Best Practices and Google Optimization standards covering Web Design, SEO, SEM, Content Writing, Keywords strategy, PPC and Lead Generation topics
The Incredible Value of Blogging for SEO
The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search...
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The Incredible Value of Blogging for SEO
The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search...
read more
Email Marketing Tips: How to Minimize the Number of Unsubscribes
As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the...
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5 Types of Videos to Add to Your Content Marketing Strategy
If you haven’t added videos to your content marketing strategy, you should look into the types of videos that can really benefit your social media. A balanced video marketing strategy will help your brand to establish its online presence and gain traction in your...
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Optimizing for Search Intent
When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling...
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How to Enhance Your Visual Content for Social Media
Visual content marketing is quickly taking over the online world. Big name brands are continuing to grow their online presence by creating effective visuals for their marketing strategy. In this smartphone-centered era that we live in, it’s nearly impossible to...
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5 Landing Page Optimization Tips
Landing pages are an essential part of your digital marketing strategy, especially your social media and PPC campaign. The main purpose of landing pages is to gain new visitors and increase conversions. In order to attract potential customers, you must optimize your...
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Video Optimization Tips For YouTube
YouTube has been around for ages now, providing endless entertainment and educational tutorials for years. In recent years, after merging with Google, it’s become easier to optimize your videos for better results on your channel. With this, YouTube has become an...
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How to Use Google Posts to Get More Leads
Are you taking advantage of Google posts? Many local searches for your business are done via google search results so your Google My Business (GMB) presence is more important than you may think. When you are searching for a local business, think about what influences...
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Improving Your Online Reputation After a Crisis
Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...
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Your Complete Guide to SEO for LinkedIn Company Pages
You may already have a LinkedIn Company Page that you use to hire employees, showcase your services, and inform others about your industry. But, did you know that it can also boost your brand's online visibility? When you incorporate SEO for LinkedIn Company Pages,...
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How to Use Social Media Insights to Measure Your Marketing Results
Unlike any marketing tool before it, social media is a free platform to reach the masses. The correct use of hashtags, targeted ads, and user analytics gives marketers a chance to interact and engage directly with potential leads. Furthermore, social media networks...
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