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Digital Marketing Best Practices and Google Optimization standards covering Web Design, SEO, SEM, Content Writing, Keywords strategy, PPC and Lead Generation topics
9 Surefire Ways to Screw Up PPC Keyword Research
Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...
read more 9 Surefire Ways to Screw Up PPC Keyword Research
Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...
read more
The Role of Videos and Images in SEO Today
You can’t get on your phone, tablet, or computer without seeing them. Videos and images have always played a massive role in web marketing. People will save, share, and discuss videos and images they’ve seen on a daily basis. Almost any search results often link...
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How to Measure Your Website’s Content Quality
You have likely heard about content quality, but what exactly does that mean? The answer is not a simple "good" or "bad." How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let's...
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The Rise of Instagram in Business Marketing
It’s no surprise that Instagram has become a powerful tool for brand management agencies and digital marketers. There are millions of influencers with hundreds of thousands of followers taking advantage of Instagram’s unique platform. Engagement on Instagram is gained...
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Past SEO Trends & Tactics That Will Get You Flagged Today
In the digital marketing industry, the rules of SEO (search engine optimization) are constantly changing. It may seem like Google is playing games with you or preventing you from ever achieving search engine rank. But the reality is these changes serve a good purpose...
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PPC Marketing Campaigns: The Incredible Power of Presentation
Is your PPC marketing strategy producing leads? If not, it’s time to take a close look at where your pay-per-click marketing campaigns may need adjustments. While a thriving PPC strategy has many moving parts, it can be easy as a small business marketer to miss the...
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How Facebook Messenger Bots Improve Customer Service
In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are...
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Facebook Marketing 2019: 5 Trends You Should Embrace
Are you a marketer who stays ahead of the curve by investigating market developments and staying in-the-know? If not, you should be, otherwise, you could lose out on some major opportunities. The same is especially true for social media -- a place where things could...
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Social Media Marketing Goals: Expectation vs. Reality
Is your marketing assistant or digital marketing agency managing your social media the way you want them to? Probably not and here’s why. It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social...
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Why You Should Add Social SEO to Your Small Business Growth Strategy
If you are a small business owner, you’re probably aware that in order to be found online, you need an SEO (search engine optimization) strategy for your website. You most likely also use social media platforms for your business to interact with your customers. How do...
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The Best Hashtag Strategy for Engagement on Instagram
Social media hashtags have only been around for eleven years, but are now a powerful marketing tool. Every social media post can be categorized with specific hashtags that expand your reach and attract potential customers. Hashtags are a great way to target a brand’s...
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