Looking to optimize your PPC campaign strategy? When building a new Google Adwords campaign the first thing that you want to do is to get it running, but keep in mind that if it needs to be done right then it may cost. The campaign keyword strategy is a big piece of...
Online Marketing: The Buying Process When conducting online marketing, we often focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to...
Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. With a few tips from the marketing gurus...
A website redesign project sounds exciting, especially if you’re long overdue for an overhaul. But if you’ve invested any amount of time or your hard-earned marketing dollars into SEO and have climbed the SERPs to a valuable position, you may resist the change. 7 SEO...
Are you looking to increase your Google ranking, but don’t know where to start with key phrases? On-page SEO is an ongoing process, and there’s always room to improve. If you’re looking to increase your reach, you’ll need more than a catchy page title. Implementing...
Recently a high-level overview of just what marketing automation is was discussed on this blog. Now, we'd like to go into a bit more detail and share 3 benefits of marketing automation. As a refresher, marketing automation is a suite of tools that enable businesses to...
Your website is kind of like your wardrobe. If you don’t update it every few years, people are going to start to notice how old and out of date it is. But how do you know when it’s time to hire a web designer? Here are few tell-tale signs: Your website is slow....
With the age of electronic media having more or less every respectable news source ditching the old print and ink form, the same situation has become of the business card. What was once a primary way to get your name out to the world is now just a novelty. And rightly...
Working and operating in the Houston area provides great opportunities to service clients in a variety of industries. With Oil and Gas being the most prominent sector in the region, we have developed a large amount of experience providing service to industrial...
