If your company has been around for years and relies heavily on existing networks and word of mouth to boost your sales, you might be wondering: Do I even need a website? The short answer is yes. A reliable online presence is crucial today. As a company...
A website redesign project sounds exciting, especially if you’re long overdue for an overhaul. But if you’ve invested any amount of time or your hard-earned marketing dollars into SEO and have climbed the SERPs to a valuable position, you may resist the change. 7 SEO...
Are you looking to increase your Google ranking, but don’t know where to start with key phrases? On-page SEO is an ongoing process, and there’s always room to improve. If you’re looking to increase your reach, you’ll need more than a catchy page title. Implementing...
What’s the difference between a successful PPC Campaign and one that isn’t? Attention to detail and understanding all the moving parts in the machine. We aren’t the only ones out there trying to capture the attention of an audience. Before we begin we...
When building a new Google Adwords campaign the first thing that you may want to do is to just get it running, but keep in mind that if its not done right then it may cost. The campaign keyword strategy is a big piece of the initial setup that may seem...
“Digital Marketing Is No Longer a Disruptor, -It’s Established.” Hindsight bias aside, today it’s clear- digital is a major part of any successful marketing campaign. The more digital media fronts that you are hitting the better, and once you see the high performing...
Your business runs off of leads, so why not put your business in front of as many potential leads as possible? Building and converting leads is the objective of an Adwords PPC campaign. However, sometimes business owners can be leery of marketing techniques when...
Tracking Analytics in combination with a running Pay-Per-Click (PPC) campaign is a powerful tool used to gain insight and make crucial adjustments. And without the proper analysis of this data you will be severely limiting your ability to shift focus and make the...
By tracking your marketing data, you will be able to use analytics to make valuable data-based insights. Previously businesses were in the habit of making decisions based on assumptions, or worse bias, and wishing for favorable outcomes. However, today we can measure...
