Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. And with a few tips from the marketing gurus at Business 2 Community, you can learn how to optimize your Facebook business page to generate higher rankings, easy discover-ability, and big profits through customer conversions.
Choosing A Page Name
Choosing the right name for your Facebook page is essential. The name needs to convey your business culture and personality to create brandability. When customers see your name appear on their news feeds, they need to feel like they know what your company represents. Relativity comes into play when users are searching for your associated service or product. “The “first word of your Facebook page title is the most significant in the eyes of Google.” Make sure that the name accurately represents what you provide so visitors searching for your service/product on Google can easily find you.
Customize your URL
“If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition” B2C. Just like with your main website, you can customize the URL on your FB business page. This is a miracle worker in terms of Search Engine Optimization. Not only does it boost your rankings on search engines, but it makes it easier to create a greater presence on Facebook.
“A complete profile reveals your professional attitude and is a clear signal to your audience that you are engaged.” This is the most important aspect of your Facebook page that tells your audience who you are and how you operate. A couple of things to keep in mind: keep your Profile and Cover photos current and up-to-date and have relevant, current, and accurate information in your bio.
Utilize the About Us Section
80% of customers use online research to make a purchasing decision. Reading your About Us section is part of that research. Your visitors want to know all about you from your culture, beliefs, and benefits to your location, hours of operation and services. Don’t be shy, but remember your audience and use the appropriate voice and tone to create and keep engagement. B2C reminds us to “remember to add the link to your website or landing page within the short description because it strongly improves the findability of the particular offer or content page.”
Include your Contact Information
The current FB design automatically shows your phone number and location, but be sure to insert your street address, state, and zip code into your About Us page to make it easier to index your brand for local page results. According to B2C, “Google simply pays more attention to pages that give specific contact information.”
It may seem like a lot of work initially but investing time and energy into your Facebook page is one of the greatest aspects of online social media you can do. Consider your “Facebook Business Page as a “second home page” for your online business” B2C. Business is essentially about relationships, people buy from those they trust, and social media is an outlet that creates engagement and community among users to build just that.
Contact us for more information on managing your Social Media Marketing.