Before you spend money at a new restaurant or store, you likely find the establishment online and look at the reviews and general satisfaction ratings to make sure you’re making a good choice. Your clients will do the same to learn more about your business. Let’s...
Everyone misspells words from time to time. And as any analytics tool will show, misspelled Google searches happen every day. Google suggests potential corrections when it detects a misspelled word, but that doesn’t stop thousands of users from typing incorrectly...
The constantly-evolving internet can make online marketing tricky. Even the best experts have to stay on top of every change and make sure it won’t hold their strategy back. But the internet isn’t always the only obstacle. For some marketing agencies or individual...
Google seemingly adds new criteria to its SEO standards every week, but plenty have been lurking in the background for years. Content creators need to understand both the old and new rules to keep their SEO ranking. Even if your keyword strategy is flawless, are you...
The pandemic has affected every part of our lives. Perhaps the most significant impact has been felt in the workforce. Between changes to the normal work routine and the significant increase in time spent working from home, we’ve all felt it. One rarely-discussed...
2021 is finally here! As the world breathes a collective sigh of relief that 2020 is over, it’s time to consider how the new year will affect SEO trends. This goes beyond keywords. Just as search trends have changed, technical SEO in 2021 will likely look different...
As a business owner, you work hard to give your customers the best experience possible while still making a profit. Many of your customers appreciate your efforts and leave you five-star ratings on different reviewing platforms. But no matter what, it’s impossible to...
As the holiday season continues, it’s time to turn your attention to promoting upcoming Christmas deals or events. Social media, online advertisements, and much more are all important parts of your strategy, but don’t forget an older tried-and-true method: email...
At some point, we’ve all encountered a website that was simply lackluster. Maybe the problem was obvious--the page continually loaded or a crucial link led to an error message. Sometimes, though, a website may simply feel “off” and lead you to look for a competitor’s...
