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Should You Target Misspelled Search Terms?

Should You Target Misspelled Search Terms?

Everyone misspells words from time to time. And as any analytics tool will show, misspelled Google searches happen every day. Google suggests potential corrections when it detects a misspelled word, but that doesn’t stop thousands of users from typing incorrectly...

YMYL & EAT: Two Surprisingly Important Algorithms

YMYL & EAT: Two Surprisingly Important Algorithms

Google seemingly adds new criteria to its SEO standards every week, but plenty have been lurking in the background for years. Content creators need to understand both the old and new rules to keep their SEO ranking. Even if your keyword strategy is flawless, are you...

COVID-19 & the Future of Office Technology

COVID-19 & the Future of Office Technology

The pandemic has affected every part of our lives. Perhaps the most significant impact has been felt in the workforce. Between changes to the normal work routine and the significant increase in time spent working from home, we’ve all felt it. One rarely-discussed...

8 Technical SEO Rules to Remember in 2021

8 Technical SEO Rules to Remember in 2021

2021 is finally here! As the world breathes a collective sigh of relief that 2020 is over, it’s time to consider how the new year will affect SEO trends. This goes beyond keywords. Just as search trends have changed, technical SEO in 2021 will likely look different...

3 Tips for Managing Online Reviews

3 Tips for Managing Online Reviews

As a business owner, you work hard to give your customers the best experience possible while still making a profit. Many of your customers appreciate your efforts and leave you five-star ratings on different reviewing platforms. But no matter what, it’s impossible to...

4 Components of Successful Holiday Email Marketing

4 Components of Successful Holiday Email Marketing

As the holiday season continues, it’s time to turn your attention to promoting upcoming Christmas deals or events. Social media, online advertisements, and much more are all important parts of your strategy, but don’t forget an older tried-and-true method: email...

4 Common Website Problems to Fix Immediately

4 Common Website Problems to Fix Immediately

At some point, we’ve all encountered a website that was simply lackluster. Maybe the problem was obvious--the page continually loaded or a crucial link led to an error message. Sometimes, though, a website may simply feel “off” and lead you to look for a competitor’s...