by Christina Belbas | search engine optimization
Anyone familiar with search engine optimization has likely heard of keywords. Though keywords on their own are no longer the sole factor for determining a website’s ranking in Google search results, they still play a crucial role in your online visibility. Keyword...
by Christina Belbas | Brand Management, Content Management, Content Strategy
What’s the best, fastest way to climb the ranks of Google’s search results? In the past, the answer was producing lots of content in a short amount of time and sprinkling in plenty of keywords to appeal to the algorithms. But as user preferences and search engine...
by Christina Belbas | Brand Management, Content Strategy
In the past, your company’s SEO rankings depended almost entirely on keyword usage and how much content they had to offer. Now, Google’s search algorithms and your audience’s preferences are slightly more refined. Having the most content no longer guarantees high...
by Christina Belbas | Content Strategy, search engine optimization
The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search...
by Christina Belbas | Connect With Your Customers, search engine optimization
When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling...
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