The constantly-evolving internet can make online marketing tricky. Even the best experts have to stay on top of every change and make sure it won’t hold their strategy back. But the internet isn’t always the only obstacle. For some marketing agencies or individual...
At some point, we’ve all encountered a website that was simply lackluster. Maybe the problem was obvious--the page continually loaded or a crucial link led to an error message. Sometimes, though, a website may simply feel “off” and lead you to look for a competitor’s...
No website is relevant or eye-catching forever. Just ask anyone who designed websites in the 90s. But even if your website isn’t plagued by painfully bright colors or tacky geometric designs, you may still be behind the curve when it comes to attracting customers. ...
We all have triggers that prompt us to walk away from a situation as quickly as possible. Some might rush to leave a dirty-looking restaurant that prompts doubts about the safety of the food. Likewise, whether we realize it or not, websites may trigger the same...
Increasing your sales and online visibility depends on how much work you put into your website. And there’s no single most important thing to focus on! Even a website that ranks highest for your chosen keywords could drive customers away if it looks outdated or...
Competing businesses adopt different tactics to outperform others in their industry. Most companies stick to standard and acceptable strategies like SEO, clever marketing campaigns, engaging content, and more. But a few will adopt more hostile techniques. For...
Probably the most important part of the website building process is the planning that goes into it. No website can be put together without a thorough strategy and idea of an end result. Having a detailed and carefully planned out system is required to ensure a smooth...
“Audit” is often thought of as a dirty word. It incites stress and anxiety and right now you’re probably imagining that dreaded letter from the IRS. Relax. A website audit (sometimes referred to as an SEO audit) is a good thing! In fact, it can be one of the most...
Your website is kind of like your wardrobe. If you don’t update it every few years, people are going to start to notice how old and out of date it is. But how do you know when it’s time to hire a web designer? Here are few tell-tale signs: Your website...
