PPC

Successful PPC Campaign: Whats Involved?

What’s the difference between a successful PPC Campaign and one that isn’t? Attention to detail and understanding all the moving parts in the machine. We aren’t the only ones out there trying to capture the attention of an audience. Before we begin we want to...

In Depth: Adwords Keyword Match Type Modifiers

by ITVibes Support | Analytics, PPC

When building a new Google Adwords campaign the first thing that you may want to do is to just get it running, but keep in mind that if its not done right then it may cost. The campaign keyword strategy is a big piece of the initial setup that may seem confusing....

PPC or Organic? Industrial Marketing for More Search Engine Visibility

by Traci Huhn | PPC, search engine optimization, Search Engines

If you’re in charge of sales in the industrial sector, bringing in a consistent flow of new qualified leads can be challenging. Today, a significant part of the buyer’s journey involves online search. In a space where networking and word-of-mouth marketing has...

5 Reasons to Run Ads with Adwords

by ITVibes Support | PPC

Your business runs off of leads, so why not put your business in front of as many potential leads as possible? Building and converting leads is the objective of an Adwords PPC campaign. However, sometimes business owners can be leery of marketing techniques when...

Adwords PPC Management: Making Sense of The Data

by ITVibes Support | Analytics, PPC

Tracking Analytics in combination with a running Pay-Per-Click (PPC) campaign is a powerful tool used to gain insight and make crucial adjustments. And without the proper analysis of this data you will be severely limiting your ability to shift focus and make the...