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What is PPC and How Does it Work?

What is PPC and How Does it Work?

In the world of digital marketing, you’ve probably heard of the term PPC. What is PPC and how does it work? By starting a PPC campaign, you’ll start driving traffic to your website and completing conversions. PPC advertising means you pay for each click that a site...

Online Marketing Strategies for Small Business Now and After COVID-19

Online Marketing Strategies for Small Business Now and After COVID-19

March – April, as the financial comes to an end, a new year starts when all the key business decisions, strategies and growth plans are decided.  Given the current pandemic situation, a lot of companies are closing down businesses, allowing their team to work from...

3 Ways to Make Social Media & PPC Work Together

3 Ways to Make Social Media & PPC Work Together

The Internet of Things (IoT) has completely changed the way people find, sell, and buy products and services. You might feel like your brand’s website is buried within a seemingly infinite sea of search results… And that’s because it probably is. [bctt tweet="If you...

Writing a Landing Page That Converts

Writing a Landing Page That Converts

Landing pages are an effective tool used in digital marketing for lead generation. The overall goal of a landing page is to convert the page visitor into a sale for your business. While the concept is simple, having a high conversion rate on a landing page is done...

9 Surefire Ways to Screw Up PPC Keyword Research

9 Surefire Ways to Screw Up PPC Keyword Research

Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...

PPC Marketing Campaigns: The Incredible Power of Presentation

PPC Marketing Campaigns: The Incredible Power of Presentation

Is your PPC marketing strategy producing leads? If not, it’s time to take a close look at where your pay-per-click marketing campaigns may need adjustments. While a thriving PPC strategy has many moving parts, it can be easy as a small business marketer to miss the...

Top 7 Reasons For Google Ads Not Showing

Top 7 Reasons For Google Ads Not Showing

After performing several online searches, you may be wondering, like many online advertisers, “why are my Google ads not showing?” This question is common as many business owners eagerly watch to see their ads appearing in the first page search results. After all,...