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3 Most Popular Types of PPC Ads

3 Most Popular Types of PPC Ads

Every good PPC advertising strategy starts with choosing the right type of ad for your specific product or service. Understanding the difference between the different types of PPC ads will not only help you build your campaign but ultimately, increase the potential...

4 Tips for Choosing a Great PPC Agency

4 Tips for Choosing a Great PPC Agency

Choosing a great PPC agency is the first step when looking for successful digital marketing campaigns. Pay-per-click paid search engine marketing will boost your target audience's reach and showcase your business more quickly than organic search. As with digital...

Why PPC and SEO Working Together Is So Powerful

Why PPC and SEO Working Together Is So Powerful

Search engine optimization (SEO) is a powerful solution for your business. With the right research and strategy, you can optimize your website and start gaining traffic for your products and services. Today, there are both organic and paid ways of getting your content...

3 SEM Best Practices to Know for Improvement

3 SEM Best Practices to Know for Improvement

In growth marketing, it’s crucial to know search engine marketing (SEM) best practices before jumping into the ranking game. Google ads and pay-per-click (PPC) advertising are a sure-fire way to achieve your traditional marketing goals. These objectives can be...

What is PPC and How Does it Work?

What is PPC and How Does it Work?

In the world of digital marketing, you’ve probably heard of the term PPC. What is PPC and how does it work? By starting a PPC campaign, you’ll start driving traffic to your website and completing conversions. PPC advertising means you pay for each click that a site...

Online Marketing Strategies for Small Business Now and After COVID-19

Online Marketing Strategies for Small Business Now and After COVID-19

March – April, as the financial comes to an end, a new year starts when all the key business decisions, strategies and growth plans are decided.  Given the current pandemic situation, a lot of companies are closing down businesses, allowing their team to work from...

3 Ways to Make Social Media & PPC Work Together

3 Ways to Make Social Media & PPC Work Together

The Internet of Things (IoT) has completely changed the way people find, sell, and buy products and services. You might feel like your brand’s website is buried within a seemingly infinite sea of search results… And that’s because it probably is. [bctt tweet="If you...

Writing a Landing Page That Converts

Writing a Landing Page That Converts

Landing pages are an effective tool used in digital marketing for lead generation. The overall goal of a landing page is to convert the page visitor into a sale for your business. While the concept is simple, having a high conversion rate on a landing page is done...

9 Surefire Ways to Screw Up PPC Keyword Research

9 Surefire Ways to Screw Up PPC Keyword Research

Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...