by Traci Huhn | PPC, Search Engine Marketing
Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...
by Joey Hensley | Lead Generation, PPC, Sales Performance Tracker
As the new year begins, you may be wondering which PPC tasks to include in your 1st account audit to start 2019 with a bang. It’s a critical question because pay per click advertising requires steady attention and you can lose a lot of money with a...
by Joey Hensley | digital marketing, PPC, search engine optimization
Online marketing is a powerful set of tools for increasing revenue, brand awareness, and market share. Two of its most well-known components, organic SEO and PPC, are often viewed as separate isolated strategies. This has given popularity to the idea that SEO is all...
by Joey Hensley | Local Search Marketing, Online Marketing, PPC
If you’ve read anything about pay-per-click advertising or Google Ads (formerly AdWords), you’ve likely come across the Google auction. Now, it may sound strange to you. You may wonder what it is or how it works or what’s in it for you. Most likely, however, there’s a...
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