by Michele Redmon | Content Marketing, digital marketing
When voice search initially hit the mainstream, it was something of a novelty. It was a fun, futuristic product that hardly seemed poised to turn the entire digital marketing world on its head. And yet, that’s exactly what it’s doing. Voice-activated tech has turned...
by Joey Hensley | digital marketing, PPC, search engine optimization
Online marketing is a powerful set of tools for increasing revenue, brand awareness, and market share. Two of its most well-known components, organic SEO and PPC, are often viewed as separate isolated strategies. This has given popularity to the idea that SEO is all...
by Traci Huhn | digital marketing, Houston Web Design, search engine optimization, Search Engines, Website Design
It’s no secret that Google and other search engines update their algorithms on a regular basis. The goal is to improve search results by giving users what they’re looking for and deliver this content in a pleasing way. So it’s no wonder that the search engines are...
by Traci Huhn | Analytics, digital marketing
Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...
by Michele Redmon | Business Tips, digital marketing
Marketing has shifted dramatically in recent years, with digital marketing reigning over most other forms of sales. Such rapid innovation has resulted in many businesses neglecting to adapt with the changing times, and subsequently failing. Keeping up with modern...
by Traci Huhn | digital marketing
Are you a small business owner? Then it’s likely you are always pressed for time. As a wearer of many hats, you probably already work seven days a week, sometimes putting in close to 100 hours by Sunday. You know that you need to make time for marketing, but...
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