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How to Measure Social Media Engagement [Infographic]

How to Measure Social Media Engagement [Infographic]

For businesses, big or small, understanding social media engagement is key. It's what helps you connect with your audience, build trust, and ultimately turn followers into loyal customers. We're here to simplify the process of measuring social media engagement,...

Finding the Best Hashtags for Your Business

Finding the Best Hashtags for Your Business

When it comes to engaging followers on social media, hashtags aren’t always at the top of a business’s priority list. The plethora of hashtags available can be overwhelming for many small business owners. If you’ve been nervous to start, there’s no better time than...

What Makes a Good Caption: 10 Powerful Ingredients

What Makes a Good Caption: 10 Powerful Ingredients

There are two important aspects to a successful social media post: the photo/video and the caption. While a picture may be worth a thousand words, the caption is your opportunity to share your brand and engage with your audience. Discover what makes a good caption to...

How to Measure Your Website’s Content Quality

How to Measure Your Website’s Content Quality

You have likely heard about content quality, but what exactly does that mean? The answer is not a simple “good” or “bad.” How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let’s...

Social Media Marketing Goals: Expectation vs. Reality

Social Media Marketing Goals: Expectation vs. Reality

Is your marketing assistant or digital marketing agency managing your social media the way you want them to? It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social media campaigns....

How to Use Social Media as a Brand Awareness Tool

How to Use Social Media as a Brand Awareness Tool

If you're a business marketer, you're well aware of the significance of having a presence on social media. However, it's not just about being there – it's about making the most of it. You've probably heard the buzz around consistent Facebook and Instagram posts, but...

7 Greatest Graphic Design Tips for Social Media

7 Greatest Graphic Design Tips for Social Media

Graphic design is becoming increasingly important for small business owners who want to make sure that their social media presence is attractive, memorable, and effective. To help you get started on creating graphic designs with impact, we’ve compiled 7 of the...

4 Social Media Post Ideas to Reach Your Audience

4 Social Media Post Ideas to Reach Your Audience

If you’re starting out, you might not have many social media post ideas at the moment. Reaching your audience on social media takes hard work to create consistent content and gain traction with it. You can always test new social media posts to see what works, but...

2023 Social Media Predictions: 5 Things to Stop Doing

2023 Social Media Predictions: 5 Things to Stop Doing

It’s that time of year again. Let’s look at what’s hot and what’s not for this year’s social media trends. Whether you’re just starting out with social media marketing or are revamping your content strategy, here are the 2023 social media predictions worth keeping in...