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5 Benefits of Social Media Marketing

5 Benefits of Social Media Marketing

Social media is no longer just for posting personal updates, family photos, and links to favorite recipes. Today, businesses are learning just how profitable social media can really be for brand recognition and lead conversion. Let’s look at some of the benefits of...

The Planning Process of Digital Marketing for Beginners

The Planning Process of Digital Marketing for Beginners

What does the digital marketing planning process look like for beginners? There’s a learning curve when building the right digital marketing strategy for your business. Many factors go into beginning your online marketing experiences, such as content, SEO, and social...

Facebook Carousel Best Practices for Advertisers

Facebook Carousel Best Practices for Advertisers

Whether you’re in sales or the oil and gas industry, landscaping, or e-commerce, Facebook’s carousel ads are a great way to connect with your audience. Unlike singular image ad types, carousel ads give you the opportunity to highlight several products and services....

Getting Started with Creating Videos for Social Media

Getting Started with Creating Videos for Social Media

We see videos being posted and shared on social media platforms every single day. With Facebook Live, Instagram Stories, and TikTok videos growing in popularity, it’s safe to say that adding videos to your social media strategy is a good way to gain some traction...

Digital Marketing vs. Social Media Marketing

Digital Marketing vs. Social Media Marketing

Though often used interchangeably, digital marketing and social media marketing are two different aspects of a broader marketing strategy. Distinguishing between the two is important, especially when it comes to planning and implementing a strategy that will promote...

Instagram 101: How Does Instagram Work for Business?

Instagram 101: How Does Instagram Work for Business?

If you’re building your business’s brand online, it’s a good idea to have a social media strategy, especially for Instagram. The Instagram app is one of the most popular mobile apps for personal and business accounts to gain a following and reach their audience. Let’s...

Using TikTok for Business Marketing: Is It Worth It?

Using TikTok for Business Marketing: Is It Worth It?

You might have heard that TikTok can be used for business marketing and so you’ve downloaded the app. Now, what do you do? With so many different trends happening and viral videos going around, getting attention on a platform like TikTok can seem daunting....

Understanding and Tracking YouTube Search Trends

Understanding and Tracking YouTube Search Trends

When digital marketers are creating a content strategy for a brand, they’ll typically use search engine optimization and track Google trends data. By tracking trending topics, they can have a better understanding of the type of content they should aim to create. For...

The Best Times for Your Business to Post on Social Media

The Best Times for Your Business to Post on Social Media

If you’re using social media marketing for your business, it’s important to know the best days and times to post. Otherwise, your engagement rates might decrease due to posting at a time when no one is active. Let’s take a look at some of the best times and worst...