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How to Measure Your Website’s Content Quality

How to Measure Your Website’s Content Quality

You have likely heard about content quality, but what exactly does that mean? The answer is not a simple “good” or “bad.” How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let’s...

Social Media Marketing Goals: Expectation vs. Reality

Social Media Marketing Goals: Expectation vs. Reality

Is your marketing assistant or digital marketing agency managing your social media the way you want them to? It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social media campaigns....

How to Use Social Media as a Brand Awareness Tool

How to Use Social Media as a Brand Awareness Tool

If you're a business marketer, you're well aware of the significance of having a presence on social media. However, it's not just about being there – it's about making the most of it. You've probably heard the buzz around consistent Facebook and Instagram posts, but...

7 Greatest Graphic Design Tips for Social Media

7 Greatest Graphic Design Tips for Social Media

Graphic design is becoming increasingly important for small business owners who want to make sure that their social media presence is attractive, memorable, and effective. To help you get started on creating graphic designs with impact, we’ve compiled 7 of the...

4 Social Media Post Ideas to Reach Your Audience

4 Social Media Post Ideas to Reach Your Audience

If you’re starting out, you might not have many social media post ideas at the moment. Reaching your audience on social media takes hard work to create consistent content and gain traction with it. You can always test new social media posts to see what works, but...

2023 Social Media Predictions: 5 Things to Stop Doing

2023 Social Media Predictions: 5 Things to Stop Doing

It’s that time of year again. Let’s look at what’s hot and what’s not for this year’s social media trends. Whether you’re just starting out with social media marketing or are revamping your content strategy, here are the 2023 social media predictions worth keeping in...

Important Social Media Metrics to Track in 2023

Important Social Media Metrics to Track in 2023

With popular social media platforms come important social media metrics to track. If you’re starting 2023 with your business online, you’ll want to keep track of what’s making the best impact on your social media ROI. Brand mentions, response rates, conversion rates,...

5 Benefits of Social Media Marketing

5 Benefits of Social Media Marketing

Social media is no longer just for posting personal updates, family photos, and links to favorite recipes. Today, businesses are learning just how profitable social media can really be for brand recognition and lead conversion. Let’s look at some of the benefits of...

Planning Process of Digital Marketing for Beginners

Planning Process of Digital Marketing for Beginners

What does the digital marketing planning process look like for beginners? There’s a learning curve when building the right digital marketing strategy for your business. Many factors go into beginning your online marketing experiences, such as content, SEO, and social...