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Understanding and Tracking YouTube Search Trends

Understanding and Tracking YouTube Search Trends

When digital marketers are creating a content strategy for a brand, they’ll typically use search engine optimization and track Google trends data. By tracking trending topics, they can have a better understanding of the type of content they should aim to create. For...

How to Use Keywords in Your Blog Posts

How to Use Keywords in Your Blog Posts

These days, keywords are an important tool used to promote your blog posts on search engines. Without the proper search engine optimization (SEO) such as keyword research, you’ll find it harder to rank higher on search engine results pages. With any type of content...

How to Write a Fully-Optimized Meta Description for SEO

How to Write a Fully-Optimized Meta Description for SEO

There are a plethora of ways to optimize your website for certain keywords in Google search results. From using related keywords in your text to internal linking, search engine optimization involves a number of ranking factors that work together to enhance your...

Real Talk: How Important Are Image Title Tags for SEO?

Real Talk: How Important Are Image Title Tags for SEO?

Adding an image to your blog post or web page is a great way to entice readers to engage with your content. In the world of SEO, image optimization is a major factor in ranking for image search results. Find out why and in what ways image title tags are important for...

How Social Media Can Boost Your SEO Ranking

How Social Media Can Boost Your SEO Ranking

If search engine optimization is tethered to the quality of website content and functionality, is posting on social media networks necessary? In other words, does social media affect SEO? This question has been asked a number of times, especially for business owners...

YMYL & EAT: Two Surprisingly Important Algorithms

YMYL & EAT: Two Surprisingly Important Algorithms

Google seemingly adds new criteria to its SEO standards every week, but plenty have been lurking in the background for years. Content creators need to understand both the old and new rules to keep their SEO ranking. Even if your keyword strategy is flawless, are you...

8 Technical SEO Rules to Remember in 2021

8 Technical SEO Rules to Remember in 2021

2021 is finally here! As the world breathes a collective sigh of relief that 2020 is over, it’s time to consider how the new year will affect SEO trends. This goes beyond keywords. Just as search trends have changed, technical SEO in 2021 will likely look different...

Taking a Look at SEO in 2021

Taking a Look at SEO in 2021

2020 was a mixed bag for all of us. Fortunately, we have 2021 to look forward to with new and exciting SEO opportunities. This year, let’s set the bar higher to improve your website and climb search engine results pages.  [bctt tweet="Let’s take a look at SEO in 2021...

Are Videos Good for SEO?

Are Videos Good for SEO?

Many digital marketing strategies consist of using videos to promote their brand. Using high-quality videos on your website helps search engine results pages to recognize your website as content-rich. By using videos on your website and social media, you can increase...