by Christina Belbas | Brainstorming & Inspiration, Brand Management, Reputation Management
It comes as a surprise to many to see how many companies changed their names over the years. Even Google itself isn’t immune! Even more surprising, many of these businesses continue to enjoy a thriving customer base even with a significant shift in their entire... by Alanah Beebee | Brand Management, Content Marketing, Social Media Branding, Video Marketing
Are customers seeking your product or service able to find you on Google? Is your brand’s social media gaining any traction? Potential customers that are seeking an answer to a problem they’re having are in the marketing funnel’s awareness stage of the... by Christina Belbas | Brand Management, Content Marketing, Social Media Branding
Evergreen content, content that never goes out of date and is always relevant, is one of the holy grails of online marketing. It’s certainly true that well-done evergreen content is an excellent choice for keeping your business in the public eye. However, it’s equally... by Christina Belbas | Brand Management, Content Management, Content Strategy
What’s the best, fastest way to climb the ranks of Google’s search results? In the past, the answer was producing lots of content in a short amount of time and sprinkling in plenty of keywords to appeal to the algorithms. But as user preferences and search engine... by Christina Belbas | Brand Management, Content Strategy
In the past, your company’s SEO rankings depended almost entirely on keyword usage and how much content they had to offer. Now, Google’s search algorithms and your audience’s preferences are slightly more refined. Having the most content no longer guarantees high... by Amanda King | Brand Management, Email Marketing
As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the...
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