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Brand Management

Do People Still Use Business Cards?

Do People Still Use Business Cards?

Thanks to the pandemic, almost everything in the business world has gone digital. Companies traded in-person meetings for Google Hangouts, Zoom, and Skype meetings. Offices are now bedrooms, couches, or back porches, and our office mates are now our cats and dogs...

3 Tips for Managing Online Reviews

3 Tips for Managing Online Reviews

As a business owner, you work hard to give your customers the best experience possible while still making a profit. Many of your customers appreciate your efforts and leave you five-star ratings on different reviewing platforms. But no matter what, it’s impossible to...

How to Dominate Social Media Marketing

How to Dominate Social Media Marketing

If you want to dominate the marketing game with your brand on social media, you’ll need a fitting social media strategy. Being active on social platforms is a great way to boost your brand and stay visible on Facebook and Twitter timelines.  [bctt tweet="Is your brand...

When to Rename Your Company

When to Rename Your Company

It comes as a surprise to many to see how many companies changed their names over the years. Even Google itself isn’t immune! Even more surprising, many of these businesses continue to enjoy a thriving customer base even with a significant shift in their entire...

Boost Your Brand Awareness with Engaging Video Content

Boost Your Brand Awareness with Engaging Video Content

Are customers seeking your product or service able to find you on Google? Is your brand's social media gaining any traction? Potential customers that are seeking an answer to a problem they’re having are in the marketing funnel's awareness stage of the buyer’s...

A Beginner’s Guide to Seasonal Marketing

A Beginner’s Guide to Seasonal Marketing

Evergreen content, content that never goes out of date and is always relevant, is one of the holy grails of online marketing. It’s certainly true that well-done evergreen content is an excellent choice for keeping your business in the public eye. However, it’s equally...

Get Started Producing Quality Content for Your Website

Get Started Producing Quality Content for Your Website

In the past, your company’s SEO rankings depended almost entirely on keyword usage and how much content they had to offer. Now, Google’s search algorithms and your audience’s preferences are slightly more refined. Having the most content no longer guarantees high...