by Alanah Beebee | Brand Management, Reputation Management, Social Media, Social Media Branding
In digital marketing, building relationships with your customers through social media is a must. Your audience is most likely using social networking to stay up to date with their favorite product or service. If you want to have relationships with your audience,... by Alanah Beebee | Brand Management, Content Strategy, digital marketing, Social Media, Social Media Branding
If you want to dominate the marketing game with your brand on social media, you’ll need a fitting social media strategy. Being active on social platforms is a great way to boost your brand and stay visible on Facebook and Twitter timelines. Is your brand building a... by Christina Belbas | Brainstorming & Inspiration, Brand Management, Reputation Management
It comes as a surprise to many to see how many companies changed their names over the years. Even Google itself isn’t immune! Even more surprising, many of these businesses continue to enjoy a thriving customer base even with a significant shift in their entire... by Alanah Beebee | Brand Management, Content Marketing, Social Media Branding, Video Marketing
Are customers seeking your product or service able to find you on Google? Is your brand’s social media gaining any traction? Potential customers that are seeking an answer to a problem they’re having are in the marketing funnel’s awareness stage of the... by Christina Belbas | Brand Management, Content Marketing, Social Media Branding
Evergreen content, content that never goes out of date and is always relevant, is one of the holy grails of online marketing. It’s certainly true that well-done evergreen content is an excellent choice for keeping your business in the public eye. However, it’s equally... by Christina Belbas | Brand Management, Content Management, Content Strategy
What’s the best, fastest way to climb the ranks of Google’s search results? In the past, the answer was producing lots of content in a short amount of time and sprinkling in plenty of keywords to appeal to the algorithms. But as user preferences and search engine...
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