by Michele Redmon | Brand Management, Business Tips, Content Marketing
Is it wise to invest in digital marketing trends? For many small business owners, the answer is probably “no.” Investing in trends that fall flat or underdeliver can have very real consequences. However, when has a trend passed the test? Find out which 5 digital...
by Michele Redmon | Brand Management, Web Development
“Audit” is often thought of as a dirty word. It incites stress and anxiety and right now you’re probably imagining that dreaded letter from the IRS. Relax. A website audit (sometimes referred to as an SEO audit) is a good thing! In fact, it can be one of the most...
by Michele Redmon | Brand Management, Content Marketing
Whether you’re marketing your own business or working for a marketing agency, you have a lot on your plate when it comes to attracting customers. Marketers face increased demands as new channels, strategies, and technologies are introduced. This means that you must...
by Traci Huhn | Brand Management
Managing your reputation is just like any other aspect of marketing your business - it takes work! But proactively building a positive reputation is much easier than running damage control. Click To Tweet As a business owner, Google Reviews can seem scary –...
by Michele Redmon | Brand Management, Online Marketing
Do you know how to calculate the right marketing budget for your business? The simplest rule of thumb is that your budget should represent between six and eight percent of your revenue. But every business owner knows that there’s much more to consider when determining...
by Michele Redmon | Brand Management, Business Tips, Connect With Your Customers
Branding is the process of forming attachments and relationships around your brand in the customer’s mind. The goal of branding is ultimately to build such a strong connection that the consumer becomes an advocate for your business. When a customer is loyal to a...
Recent Comments