by Michele Redmon | Brand Management, Online Marketing
Do you know how to calculate the right marketing budget for your business? The simplest rule of thumb is that your budget should represent between six and eight percent of your revenue. But every business owner knows that there’s much more to consider when determining...
by Michele Redmon | Brand Management, Business Tips, Connect With Your Customers
Branding is the process of forming attachments and relationships around your brand in the customer’s mind. The goal of branding is ultimately to build such a strong connection that the consumer becomes an advocate for your business. When a customer is loyal to a...
by Michele Redmon | Brand Management, Business Tips
Most small businesses rely on an outside digital marketing company to handle website management, content, social media and more. There’s simply not enough time in a day to grow your business from the inside, while marketing it from the outside. A reputable marketing...
by Michele Redmon | Brand Management, Business Tips
What are your business goals for 2018? What steps are you taking to reach them? Business goals allow you to prioritize objectives and set benchmarks to evaluate your progress. If you’re unhappy with where you are or feel like you could be more successful, take a step...
by Michele Redmon | Brand Management, Content Management
Content encompasses all information and experiences aimed at a specific audience. Content can be conveyed through virtually any medium, including videos, blog posts, news articles and social media posts. Regularly creating content requires diligence, research,...
by Michele Redmon | Brand Management, Content Management
Blog content is crucial to your Search Engine Optimization strategy, but original blog content is key. Boost your website visibility with regular blog posts, and increase your customer base by making that content compelling. You must keep content varied and think of...
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