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What is Anchor Text and How Do You Use it?

What is Anchor Text and How Do You Use it?

In the world of SEO and digital marketing, there are a lot of small details that we need to know in order to improve search engine rankings. One of those niche things is anchor text. What is anchor text, and how do we use it effectively? Let’s talk about anchor text. ...

The Planning Process of Digital Marketing for Beginners

The Planning Process of Digital Marketing for Beginners

What does the digital marketing planning process look like for beginners? There’s a learning curve when building the right digital marketing strategy for your business. Many factors go into beginning your online marketing experiences, such as content, SEO, and social...

Launch Your Digital Marketing Strategy with These 5 Steps

Launch Your Digital Marketing Strategy with These 5 Steps

Should your company launch a digital marketing strategy? Digital marketers would agree that having a solid digital marketing strategy can help you to reach your business goals. You can use your system for lead generation, product launches, and more. Plus, promoting...

What is Inbound Marketing?

What is Inbound Marketing?

A big buzzword in the marketing community right now is “inbound marketing”. What is inbound marketing, and how does it work? How is it different from other forms of marketing, and what makes it better than other tactics? Let’s look into these questions in the...

How to Search for Keywords

How to Search for Keywords

If you’re new to SEO, you’re probably wondering how to search for keywords to create the right content for your website and audience. Great content with high-ranking keywords and links in all the right places means bringing more traffic to your website and your social...

Using TikTok for Business Marketing: Is It Worth It?

Using TikTok for Business Marketing: Is It Worth It?

You might have heard that TikTok can be used for business marketing and so you’ve downloaded the app. Now, what do you do? With so many different trends happening and viral videos going around, getting attention on a platform like TikTok can seem daunting....

4 Different Types of Effective Marketing

4 Different Types of Effective Marketing

How do you reach your target audience in the most effective way? There are so many different styles of marketing, how do new companies figure out what works best for them? What are some common marketing styles that are good to start with? Here are a few marketing...

3 Ways to Grow Your Business in the New Year

3 Ways to Grow Your Business in the New Year

The beginning of a new year is upon us! While we may not know what 2021 will hold, ITVibes is committed to being your trusted source for innovative web design and digital marketing. Our team is excited about the new possibilities and opportunities that the new year...

Creating a Killer Facebook Marketing Strategy

Creating a Killer Facebook Marketing Strategy

What does your brand’s Facebook marketing strategy look like? Do you stay active and know the best times to post? It’s important to constantly share content when marketing on Facebook and understand which types of posts to take advantage of on the world’s biggest...