You have likely heard about content quality, but what exactly does that mean? The answer is not a simple “good” or “bad.” How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let’s...
Online Marketing: The Buying Process When conducting online marketing, we often focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to...
Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. With a few tips from the marketing gurus...
If you’re starting out, you might not have many social media post ideas at the moment. Reaching your audience on social media takes hard work to create consistent content and gain traction with it. You can always test new social media posts to see what works, but...
Writing blog posts for your website is essential for higher traffic and engagement, but are your blog posts even good? While you may be posting periodically, having articles that are hard to read or aren’t optimized may do more harm than good. That’s why understanding...
In the world of SEO and digital marketing, there are a lot of small details that we need to know in order to improve search engine rankings. One of those niche things is anchor text. What is anchor text, and how do we use it effectively? Let’s talk about anchor text. ...
What does the digital marketing planning process look like for beginners? There’s a learning curve when building the right digital marketing strategy for your business. Many factors go into beginning your online marketing experiences, such as content, SEO, and social...
Should your company launch a digital marketing strategy? Digital marketers would agree that having a solid digital marketing strategy can help you to reach your business goals. You can use your system for lead generation, product launches, and more. Plus, promoting...
A big buzzword in the marketing community right now is “inbound marketing”. What is inbound marketing, and how does it work? How is it different from other forms of marketing, and what makes it better than other tactics? Let’s look into these questions in the...
