As we move into the ending phases of the COVID pandemic, one aspect of this time that seems to be here to stay is working from home. This approach to work is new to many people, and there is bound to be a learning curve. So what kind of rules should a new remote...
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COVID 19
COVID-19 & the Future of Office Technology
The pandemic has affected every part of our lives. Perhaps the most significant impact has been felt in the workforce. Between changes to the normal work routine and the significant increase in time spent working from home, we’ve all felt it. One rarely-discussed...
Which Video Marketing Trends Are Affected by COVID-19?
It’s interesting how much has changed in the world of digital marketing since covid started. Content creation trends of all kinds have seen big changes in how they engage, communicate, and share with an audience. For video marketers, certain trends have been greatly...
Read the Room: Keeping Your Social Media Posts Appropriate
Every brand works hard to stay relevant and visible. Social media is an invaluable tool for both goals, provided that it’s used correctly. In addition to staying relevant, your brand must also work to stay appropriate. What exactly does it mean to be appropriate on...
Going Virtual: 3 Steps to Taking Your Business Online
Under the ‘Stay Home, Work Safe order’, the majority of small business owners had to temporarily close their brick and mortar locations. Non-essential businesses are banned, but income still needs to be generated. The situation isn’t ideal and many larger companies...
Setting Up a Great Work-from-Home Office
At this point, the coronavirus needs no introduction. Everyone knows what it is and everyone is probably sick of seeing it on social media and all over the news constantly. What seems to be getting less attention is the number of people who are now working from home...
Work From Home Life: Expectations vs. Reality
Those who have started working from home as a change from working in an office environment are finding their expectations might not be the reality. The life of a work from home job can be a rewarding experience if you put in the hard work and stay up-to-date with your...
It's All About Tone: Empathetic Marketing During COVID-19
In marketing, our goal is to sell products and services. Whether it’s by creating content or running sales campaigns, our marketing strategies exist to convert leads into customers. But should the goal stop there? According to the CEO of Distinction Institute Scott...
Your Guide to Brand Visibility During a Crisis
The current global situation has business owners and employees pretty stressed out. The coronavirus crisis is something that none of us expected or experienced before. It’s no secret that the majority of companies have been forced to close their doors, leaving many...