The current global situation has business owners and employees pretty stressed out. The coronavirus crisis is something that none of us expected or experienced before. It’s no secret that the majority of companies have been forced to close their doors, leaving many working from home or unemployed.Wondering how to stay relevant during the coronavirus crisis? Here are a few tips to stay connected with your customers. (PLUS: Other companies that are using their resources to help.) Click To Tweet
While non-essential businesses are not allowed to operate, there are many brands that are creating a positive experience online for consumers. It’s critical that you stay in contact with your key players and decision-makers as you come up with new ways to get your brand in front of the right audience.
How Can Your Business Help?
Now, it’s time to focus on helping others rather than customer acquisition. Many companies are providing comforting articles, remote work productivity tips, and even DIY guides for services they provide. Reaching your customers at home and showing them your brand cares is crucial in long-term customer retention. Consumers are worried, afraid, and struggling right now. They want to see brands who provide innovative ways to help those who need it most.
Innovation is Paving the Way
Across the country, healthcare workers are experiencing a shortage of essential life-saving supplies such as N95 masks, gloves, gowns, and ventilators. If respiratory therapists, nurses, and doctors can’t protect themselves, then they can’t help us. Building brand awareness goes much deeper than a fancy online marketing campaign.
Pro Tip: Marketing definitely boosts brand recognition, but only when you can connect with your target audience.
Check out how these giant brands are stepping up and using their resources to assist during the COVID-19 pandemic:
- Tesla using car parts to build ventilators
- GAP is manufacturing masks, gowns, and scrubs for healthcare workers
- Apple is donating millions of masks to healthcare workers
- Lowes commits $25 million to help during coronavirus
- Facebook donated 720,000 masks to healthcare workers
If you’re a small business owner and you don’t have the resources or millions of dollars to donate, you can still be creative and make a difference with what you do have.
Here are some other companies that are using what they have to help out:
- Loom, a video recording, and streaming company is giving away their pro version for free
- Health insurance companies are offering free testing
- U-Haul is providing free self-storage for students misplaced during coronavirus
- L’Oréal is using its resources to produce hand sanitizer
Keep Your Brand Name Circling
You probably have seen a dip in purchases for your products or services. This is certainly startling for non-essential companies around the world. However, you can still increase your brand visibility during times of crisis by connecting with your customers through social media marketing, email campaigns, and blog posts. Word of mouth is powerful, and if you’re actively working with the community to help in whatever way you can, people will talk about your brand.
When the country and the world return to normal, consumers will remember your company if you stay active, present, and caring during this troubling time. Together, we will get through this and come out stronger than ever before. Stay visible through online campaigns during times of crisis. Questions about marketing your brand during coronavirus? Connect with us to speak with our team of marketers.