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Video Marketing

How to Create Engaging Video Content That Converts

How to Create Engaging Video Content That Converts

Video has become one of the most powerful tools in digital marketing today. With platforms like YouTube, Instagram, and TikTok dominating, videos are a surefire way to grab attention and drive action. In fact, videos are more likely to be shared and remembered, making...

Video Marketing in 2025: Why It’s a Must-Have for SMBs

Video Marketing in 2025: Why It’s a Must-Have for SMBs

Video marketing is taking over in 2025, and it’s easy to see why. People love watching videos—they’re engaging, quick to consume, and everywhere online. Did you know that by 2025, over 85% of all internet traffic is expected to come from video? If you want your...

Getting Started with Creating Videos for Social Media

Getting Started with Creating Videos for Social Media

We see videos being posted and shared on social media platforms every single day. With Facebook Live, Instagram Stories, and TikTok videos growing in popularity, it’s safe to say that adding videos to your social media strategy is a good way to gain some traction...

Understanding and Tracking YouTube Search Trends

Understanding and Tracking YouTube Search Trends

When digital marketers are creating a content strategy for a brand, they’ll typically use search engine optimization and track Google trends data. By tracking trending topics, they can have a better understanding of the type of content they should aim to create. For...

How to Boost Your Facebook & Instagram Video Views

How to Boost Your Facebook & Instagram Video Views

Facebook and Instagram are quickly growing as great venues for posting video content.  Promoting your videos on YouTube, Facebook, and Instagram can be a great way to get views. It’s all about knowing which techniques to use on social networks once you create a video....

Which Video Marketing Trends Are Affected by COVID-19?

Which Video Marketing Trends Are Affected by COVID-19?

It’s interesting how much has changed in the world of digital marketing since covid started. Content creation trends of all kinds have seen big changes in how they engage, communicate, and share with an audience. For video marketers, certain trends have been greatly...

Are Videos Good for SEO?

Are Videos Good for SEO?

Many digital marketing strategies consist of using videos to promote their brand. Using high-quality videos on your website helps search engine results pages to recognize your website as content-rich. By using videos on your website and social media, you can increase...

Content Creation: How to Make Your Own Videos

Content Creation: How to Make Your Own Videos

A good portion of the content we see on social media is in the form of video. Ads, promotions, page banners and more can be made to promote brands in an eye-catching way. How can you get started making your own videos and create content that grows your brand? [bctt...

How to Get Views in the World of Video Marketing

How to Get Views in the World of Video Marketing

Are social media users watching your videos, or simply scrolling through their newsfeed? Promoting your videos on YouTube, Facebook, and Instagram can be a great way to get views. It’s all about knowing which techniques to use on social networks once you create a...