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Find the latest digital marketing trends and insights to boost your business’s brand.
5 Landing Page Optimization Best Practices & Tips
Landing pages are an essential part of your digital marketing strategy, especially your social media and PPC campaigns. The main purpose of landing pages is to gain new visitors and increase conversions. To attract potential customers, you must optimize your landing...
What to Expect from Pay-Per-Click Marketing Strategy
A pay-per-click marketing strategy is a method of paid advertising. It's used by online businesses to pay each time their ad is clicked by users. PPC increases website traffic and conversions by displaying ads to the right people. The right people are those actively...
Google’s Latest Algorithm Rollout Spurs Concerns
Google updated its search ranking algorithm again, and this time, we’re seeing major impacts across industries. From fluctuations in rankings to shifts in organic traffic, the SEO community is actively analyzing the impact of the March 2024 Core Update on search...
![How to Handle Negative Reviews [Infographic]](https://www.itvibes.com/site/wp-content/uploads/2024/04/shutterstock_2014526585-scaled.jpg)
How to Handle Negative Reviews [Infographic]
Online reviews can make or break a business. Picture this: a potential customer searching for a product or service online, scrolling through reviews to make a decision. Positive reviews can be a beacon, drawing them in, while negative ones can serve as warning signs,...
What Makes a Good PPC Ad?
What makes a good PPC ad? A well-crafted PPC ad can make all the difference in engaging your target audience. In this blog post, we will delve into the key elements that make a PPC ad effective. We want to provide you with actionable insights to enhance your...
Should You Target Misspelled Search Terms?
Everyone misspells words from time to time. And as any analytics tool will show, misspelled Google searches happen every day. Google suggests potential corrections when it detects a misspelled word, but that doesn’t stop thousands of users from typing incorrectly...
One of Houston’s Top Digital Marketing Agencies
We consider it a privilege to be awarded one of the top digital marketing agencies in Houston. Helping local businesses grow their brand and meet their online marketing goals is one of our greatest accomplishments.