3 Social Media Headline Tips to Win Audience Interest

Headlines are powerful — no surprise to business marketers. But how are you harnessing that power? Are you utilizing its influence capabilities? If not, you’re most likely losing valuable clicks and engagement on social media platforms.

Writing A Killer Social Media Headline

If you aren’t writing content day in and day out, you may not have a grasp on social media content writing. It’s a completely different style and tone than a press release or blog post. Take the term “social” literally. You want to sound like you’re having a conversation with users — casual, and simple. How can you make this approach actionable?
1. Short & concise content
2. Attention-grabbing posts
3. Hashtags

1. Make it short and concise.

No one wants to sift through mounds of copy, nor do they have the time. Give your readers exactly what they’re looking for by writing short yet powerful headlines. Giving too much information away may deter users from clicking, but forgetting about context can cause confusion. Find a happy medium where people are left wanting more but understanding your underlying statement.

2. Give a teaser, attention-grabbing statement, or compelling question.

Simply conveying facts is not enough to stop someone from scrolling past your post. Tease what’s to come, grab attention with a staggering statistic, or ask a burning question. People are more likely to not only read your post but also to click to learn more or make a comment.

3. Include hashtags.

Hashtags can be used not only on Twitter and Instagram but also on Facebook and LinkedIn. It’s an easy way for people to find posts related to a specific topic by using the “#” sign in front of a word. While they should be used sparingly on some platforms, it’s a dynamic way to make content easily seen by those outside of your follower list.

Get More Active

As a business owner or marketer, your calendar is probably full; you may not have extra time for social media marketing. If you can’t fit in a consistent posting schedule, don’t throw it to the curb. Hire a professional Marketing and SEO Agency to do the work for you. Contact ITVibes to see how we can help your business thrive!