If you’re new to SEO, you’re probably wondering how to search for keywords to create the right content for your website and audience. Great content with high-ranking keywords and links in all the right places means bringing more traffic to your website and your social...
We’re all familiar with spam--the unsolicited, worthless, and potentially unsafe messages we get on social media, through email, or over the phone from time to time. We all get it and we all hate it. It seems like not enough companies understand how to promote...
Infographics have become an increasingly popular digital marketing tool. In order for your infographic to be successful, you want it to be equally educational as it is attractive. If your infographic isn’t useful to your target audience, then you’ve just wasted time...
Landing pages are an effective tool used in digital marketing for lead generation. The overall goal of a landing page is to convert the page visitor into a sale for your business. While the concept is simple, having a high conversion rate on a landing page is done...
Landing pages are an essential part of your digital marketing strategy, especially your social media and PPC campaign. The main purpose of landing pages is to gain new visitors and increase conversions. In order to attract potential customers, you must optimize your...
As the new year begins, you may be wondering which PPC tasks to include in your 1st account audit to start 2019 with a bang. It’s a critical question because pay per click advertising requires steady attention and you can lose a lot of money with a...
It can be tough to navigate the waters of the ever-changing Houston digital marketing world. There is a lot of chatter out there about how to best set up your digital profile so you can successfully generate leads for your company. What you may not know is exactly...
If you’re a business owner today in any industry, you most definitely have one goal – to drive conversions and turn a profit. In 2016, there are a plethora of marketing strategies from which to choose. “Going big” is no longer defined purely by giant billboard...
With so much data on the internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight. Tough love is what it is often called, and...
