Every SEO expert knows that specific keywords and key phrases in your content count toward your search engine ranking. Choosing the right keywords, though, determine whether you’re able to actually increase your website’s visibility. We’ve scoured the web and landed on these keyword research tips for your reference.
When It’s Time to Research
Whether you’re creating a web page or a blog post, it’s important to know what people are searching for when they need what your business provides. Without using keyword research tools or strategy planning, the content you create will benefit no one. Consider these 3 keyword research tips to enhance your search engine optimization.
- Know Your Industry
- Analyze Monthly Search Volume
- Watch the Competition
1) Know Your Industry
Before you start creating content for a blog or product/service page, you should know who you’re writing for. If you know the interests and what common questions your target audience is having, you can plan your content around what they’re actually going to care about. Use Google Analytics or any other website traffic report to help determine a list of keywords your site is currently ranking for. By focusing on those particular keywords, you can greatly increase your search ranking.
2) Analyze Monthly Search Volume
Whatever keyword tool you’re using, it’s important for you to find keywords that have a high search volume but with low competition. In other words, you want to find search terms that you can use that others aren’t using as much. If your competition isn’t too high, but the volume of people searching for those keywords low, it’s not going to benefit your website.
Pro Tip: Use a keyword research tool to ensure that you’re creating content that is profitable and using keyword phrases at the right competition level for your business.
3) Watch the Competition
Whatever sector your business is in, it’s important to know who you’re up against. If you can figure out what keywords your competitors are ranking for, you can easily plan your content around topics that your target audience will appreciate. Moreover, by collecting keyword ideas from your competitor, you can create content that drives more traffic to your business instead.
Improve Your SEO Ranking
In digital marketing, you create content to promote yourself or your business. When you research keywords, the end goal is to help your website appear higher in the search engine result pages. With a better SEO ranking, your web visibility will grow and more users will be able to find the services you have to offer.
How do you research for keywords? Share with us on social media!