Before you spend money at a new restaurant or store, you likely find the establishment online and look at the reviews and general satisfaction ratings to make sure you’re making a good choice. Your clients will do the same to learn more about your business. Let’s...
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Reputation Management
How to Handle Negative Reviews [Infographic]
Online reviews can make or break a business. Picture this: a potential customer searching for a product or service online, scrolling through reviews to make a decision. Positive reviews can be a beacon, drawing them in, while negative ones can serve as warning signs,...
How Does Web Design Affect Customer Trust?
Lack of trust is the foundation of any bad relationship. This is the power of reputation. Are you wondering whether web design affects customer trust? Better question, would you trust a business if their website or storefront had problems? Learn what elements your...
What is the Role of CRM in Marketing?
Of all the acronyms in the marketing world, CRM is one of the most useful ones. What does it mean, and what is the role of CRM in marketing? How can a CRM solution help your business? Customer relationship management (CRM) is one of the keys to running a successful...
3 Tips for Managing Online Reviews
As a business owner, you work hard to give your customers the best experience possible while still making a profit. Many of your customers appreciate your efforts and leave you five-star ratings on different reviewing platforms. But no matter what, it’s impossible to...
Building Great Relationships Through Social Media
In digital marketing, building relationships with your customers through social media is a must. Your audience is most likely using social networking to stay up to date with their favorite product or service. If you want to have relationships with your audience,...
When to Rename Your Company
It comes as a surprise to many to see how many companies changed their names over the years. Even Google itself isn’t immune! Even more surprising, many of these businesses continue to enjoy a thriving customer base even with a significant shift in their entire...
Your Guide to CRM Software
In business, creating a good relationship and keeping track of a customer’s history is the essential link to gaining a customer. This is where CRM software (customer relationship management software), comes in. Gone are the days of not knowing about your customers....
Maintaining a Professional Business Image on Social Media
For maximum online visibility, it’s all but required now to maintain your business’s presence on social media platforms. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, potential customers look for businesses on social media now more than ever. Unfortunately,...