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Reputation Management

How to Handle Negative Reviews [Infographic]

How to Handle Negative Reviews [Infographic]

Online reviews can make or break a business. Picture this: a potential customer searching for a product or service online, scrolling through reviews to make a decision. Positive reviews can be a beacon, drawing them in, while negative ones can serve as warning signs,...

How Does Web Design Affect Customer Trust?

How Does Web Design Affect Customer Trust?

Lack of trust is the foundation of any bad relationship. This is the power of reputation. Are you wondering whether web design affects customer trust? Better question, would you trust a business if their website or storefront had problems? Learn what elements your...

What is the Role of CRM in Marketing?

What is the Role of CRM in Marketing?

Of all the acronyms in the marketing world, CRM is one of the most useful ones. What does it mean, and what is the role of CRM in marketing? How can a CRM solution help your business?  Customer relationship management (CRM) is one of the keys to running a successful...

3 Tips for Managing Online Reviews

3 Tips for Managing Online Reviews

As a business owner, you work hard to give your customers the best experience possible while still making a profit. Many of your customers appreciate your efforts and leave you five-star ratings on different reviewing platforms. But no matter what, it’s impossible to...

Building Great Relationships Through Social Media

In digital marketing, building relationships with your customers through social media is a must. Your audience is most likely using social networking to stay up to date with their favorite product or service. If you want to have relationships with your audience,...

When to Rename Your Company

When to Rename Your Company

It comes as a surprise to many to see how many companies changed their names over the years. Even Google itself isn’t immune! Even more surprising, many of these businesses continue to enjoy a thriving customer base even with a significant shift in their entire...

Your Guide to CRM Software

Your Guide to CRM Software

In business, creating a good relationship and keeping track of a customer’s history is the essential link to gaining a customer. This is where CRM software (customer relationship management software), comes in. Gone are the days of not knowing about your customers....

Improving Your Online Reputation After a Crisis

Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...