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Find the latest digital marketing trends and insights to boost your business’s brand.
Google’s Latest Algorithm Rollout Spurs Concerns
Google updated its search ranking algorithm again, and this time, we’re seeing major impacts across industries. From fluctuations in rankings to shifts in organic traffic, the SEO community is actively analyzing the impact of the March 2024 Core Update on search...
How to Handle Negative Reviews [Infographic]
Online reviews can make or break a business. Picture this: a potential customer searching for a product or service online, scrolling through reviews to make a decision. Positive reviews can be a beacon, drawing them in, while negative ones can serve as warning signs,...
What Makes a Good PPC Ad?
What makes a good PPC ad? A well-crafted PPC ad can make all the difference in engaging your target audience. In this blog post, we will delve into the key elements that make a PPC ad effective. We want to provide you with actionable insights to enhance your...
Should You Target Misspelled Search Terms?
Everyone misspells words from time to time. And as any analytics tool will show, misspelled Google searches happen every day. Google suggests potential corrections when it detects a misspelled word, but that doesn’t stop thousands of users from typing incorrectly...
Stand Out with These 8 Types of Display Ads
In PPC marketing, there are different types of display ads marketers can use. They can work wonders for different industries, from retail to construction. If you want to boost conversion rates for your product or service, consider these display ad options. What Are...
How to Measure Social Media Engagement [Infographic]
For businesses, big or small, understanding social media engagement is key. It's what helps you connect with your audience, build trust, and ultimately turn followers into loyal customers. We're here to simplify the process of measuring social media engagement,...
One of Houston’s Top Digital Marketing Agencies
We consider it a privilege to be awarded one of the top digital marketing agencies in Houston. Helping local businesses grow their brand and meet their online marketing goals is one of our greatest accomplishments.