Many of us, including small business owners, are feeling the impact of COVID-19. As the numbers of confirmed cases continue to rise in the U.S., the future is uncertain and unpredictable.
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It’s no secret that the coronavirus (COVID-19) outbreak can negatively impact your business, regardless of the industry. While essential businesses are flourishing, there is a silver lining for businesses impacted across Texas, the United States, and around the globe.
Brand Awareness is Key
Even if you aren’t an essential business, you want to stay relevant across the web. Moreover, what are some ways to respond to the crisis around the globe?
Healthcare workers are facing a shortage of critical supplies and many companies are reacting. Diverse groups of people are coming together with modern technology to meet the needs– including university students, engineers, and designers.
Car dealerships are using their resources to create ventilators. The well-known shoe brand, Crocs is providing free shoes to doctors, respiratory therapists, nurses, and other healthcare professionals.
Pro Tip: Large and small businesses alike are switching to e-commerce and delivery services to meet the growing demand for consumer goods and services.
Google’s Response to Coronavirus
Google has been quick to respond to the health crisis with over $800 million dollars in support– $340 million is in Google Ads credits for small business owners with active accounts. They are also supporting healthcare workers, the World Health Organization, and various educational and proactive organizations with generous donations.
PPC Costs are Down
While search activity is down so are the bids for highly sought after keywords. Now is your chance to maximize total ad spend. If you have the ability to focus your advertising budget, consider working with your digital marketing team to increase profitability within your SEM campaign.
Conclusion
The coronavirus outbreak has resulted in unprecedented circumstances for everyone, regardless of profession, background or ethnicity. Try not to panic and react to the situation, instead focus on future outcomes.
Together we can flatten the curve and keep COVID-19 cases at bay. Check the WHO and CDC websites to ensure your following the best practices to protect people from the public health emergency. Curious about the most effective digital marketing strategies during this time? Connect with our team of content strategists and send us a message.
