If you’re a regular reader of ITVibes, you’re somewhat familiar with the term, “search optimization”. From a web page to an article posted within a blog, there are certain ways to write and structure content to rise to the top of search results. Discover how to optimize your blog posts for SEO in this quick refresher.
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Websites who have a blog actually have 434% more indexed pages. Because of the way you can target specific keywords within a 400-600 word article, having a blog maximizes your reach and overall authority score for your site. There’s a difference between a good and not-so-good blog, though. Pay attention to the following factors to successfully write a blog for your business.
Power of the Introduction
Before you can understand the technical parts of blog SEO, it’s important to make sure that your content is engaging. When writing your blog, double-check that your introductory paragraph will entice readers to keep reading. The first 1-3 sentences are designed to hook readers in and give them a preview of what the rest of the article is about. If your introduction is found lacking, readers will inevitably click away and lose interest in what you have to offer.
The next factor is search engine optimization for blog articles is readability. Customarily defined as the “ability a reader has to read” a piece of content, blog readability refers to the language, tone, and formatting of an article. Depending on the technical nature of your topic, the words you use may need to be altered so that a wider audience can understand what you’re communicating.
Pro Tip: Use an online writing tool to gauge the readability level and make sure your content is appropriate for your target audience. It’s recommended that you aim for a 6th or 7th-grade reading level to maximize your relevancy.
Actionable SEO Tips
While performing keyword research should be the first step to creating any type of SEO-optimized content, there are additional aspects to consider. Keep the following tips in mind next time you write a blog to make sure it remains visible for organic searches.
- Focus on 1-2 long-tail keywords to base your content around
- Include your keyword at least once in the title and introduction
- Make sure your website is mobile-friendly
- Add a focus keyword
- Customize your meta description
- Use simple URL structures
- Add internal linking where possible
- Optimize alt title tags for images
- Reduce keyword stuffing by using related keywords or phrases
- Share on social media to garner traffic
Improving Your Blog Content
Having a blog is an important aspect of any business’s content marketing strategy. By having resourceful content, you can enhance the authority and relevance of your products and services. Next time you write a blog post, pay attention to the quality of your content. With a great introduction, appropriate formatting, and technical aspects in check, you’ll be able to improve your website’s ranking.
For more SEO strategy insights, contact our team about our brand management services.