Performing Winning Keyword Research for Blog Posts

Finding the best keyword for a web page or blog post is similar to finding a needle in a haystack. With the ever-changing algorithms of search engines, keyword research involves more than just choosing a word or phrase. Depending on your audience, choosing a specific keyword can be overwhelming and seemingly impossible. Learn how to jumpstart your blog keyword research skills from our expert tips.
The best blogs ever written don’t always get read. Discover the importance of keyword research the next time you endeavor to write a blog article. Share on X
The first step to writing a great blog begins with choosing a keyword. By focusing on a certain word or phrase, you can help search engines find your content. Ultimately, that’s the goal of a business blog. If you can optimize your content appropriately, more Google searches will direct users toward products and services. With that being said, it’s important to look at three factors when choosing a keyword: relevancy, authority, and volume.

Relevancy

Choosing a keyword that is relevant to your industry or niche affects whether your blog will gain traction or not. User intent plays an important role in this factor. Find out what people are searching for in your specific niche, and then use related keywords for your next blog. By focusing on search terms that your potential customers actually use, you can enhance the number of times your page is shown in search results.

Authority

Another factor Google often looks for when ranking blog articles is authority. If your website “demonstrates expertise, authoritativeness, and trustworthiness on a given topic,” you’ll find greater search traffic. Beyond writing content that is useful for readers, it’s a good idea to optimize your entire website to enhance your authority level. By utilizing social media and backlinks, you can prove to search engines that you’re a reliable source for information.

Pro Tip: Receive a free audit of your website to see how high your business is ranking compared to your competitors.

Volume

When finding keywords, it’s also important that you find topics that people are actually interested in. The last thing you want to do is write content no will want to read. Use Google’s keyword planner or similar tools to determine the volume of monthly searches a certain keyword receives. By narrowing your list of keywords to those that find the largest audience, you can create a blog strategy that will find success.

Finding Target Keywords for Your Industry

Blog writing is a vital part of any digital marketing strategy. As you begin to make a list of keyword ideas for your next article, it’s important to measure their effectiveness beforehand. If a certain keyword is relevant to your services, can be found useful for your audience, and is something users are actually interested in, you’re on the right track. By writing good blog posts, you can boost your visibility for your brand.
Not sure where to start? Get in touch with our team of inbound markets for more keyword strategy tips.