YouTube has been around for ages now, providing endless entertainment and educational tutorials for years. In recent years, after merging with Google, it’s become easier to optimize your videos for better results on your channel. With this, YouTube has become an essential tool for video marketing.
It seems that everyone is on YouTube in this day and age. While it may seem like luck for videos to rank highly when uploaded, there are optimization tips you can use to get your videos where you want them to be. Click To Tweet
While the ability to optimize videos and follow up with analytics is accessible to anyone with a YouTube channel, starting up and consistently promoting your videos takes a lot of hard work. It will take some practice to get the hang of what your channel needs to keep its’ momentum going, but once you understand the rules of search engine optimization, it will be smooth sailing getting the results you’re looking for on your channel.
Creating The Channel
So you want to start a YouTube channel? Great! Are you ready to dive into the planning required to optimize your channel results? Starting your channel will take lots of time and planning in order to be the best it can be. What sort of video content will you be uploading? What sort of people will watch your videos? These are the questions you’ll need the answers to before creating and uploading your content.
Get a feel for the types of videos on YouTube that you see when you search for certain topics. This will give you an idea of what kind of videos you’re trying to make. It’s easier to rank your videos when they are well-thought out and planned ahead accordingly.
Optimizing For SEO
Adding the right target keywords to your video titles and descriptions is what’s going to make the videos appear in your potential viewer’s search results. Strong video description helps your video–and ultimately, your channel–to rank higher in the YouTube search. Your YouTube videos can also be found through Google search as well if they are optimized correctly for people to find. Make sure your description has some form of a call to action in the first few sentences, as this is what viewers will read first after they’ve been drawn in by the title and thumbnail.
Pro Tip: Check out other videos for YouTube SEO in the descriptions, titles, and thumbnails. You may find some keywords you never thought to use before!
Promoting Videos Through Social Media
It’s smart to have a website linked to your YouTube channel so that your audience can follow your brand through different forms of social media. This will also notify your audience of when you’ve got a new video ready to be watched even if they’re not on YouTube at that moment. Make sure your branding design is consistent from your channel to your website and each social media platform you’re on. You can even create blog posts related to your videos to add to your website–another great way to use SEO for your brand’s advantage.
Lights, Camera, Action!
Try implementing these tips towards your YouTube video strategy. It will take some time to get the hang of all the ins and outs of video optimization, but eventually, you will see the results your brand has been looking for.
To learn more about how you can optimize your YouTube videos and get the results you’re seeking for your brand, join the conversation!