Social Media and SEO: A Perfect Match For Business Marketing

If you are new to online marketing or unfamiliar with the technicalities, you may think social media and SEO have separate functions. However, this couldn’t be farther from the truth. Yes, there will be distinct differences in the strategies used on social media, but SEO should be weaved into every aspect.
Although social media is not a ranking factor for Google, sharing content amplifies visibility, which is considered by Google for SEO purposes. How do you take steps to optimize social platforms for more SEO awareness? Start with three simple concepts.

The Social Media and SEO Advantage

Bringing social media and SEO together can bring significant results to your small business plan. Imagine two powerhouse marketing ideas working together — a robust return is bound to follow! Ready to move forward? Try integrating concepts like keyword combinations and link building. After some time and thoughtful posting, you can be on the way to a more successful social media marketing strategy.

Keywords

When a search is made on Google, it scans websites for relative keywords, and the same is true for social media pages. You have to include specific phrases on your profile so that search engines know what applies to the search being made.
Begin by sprinkling keywords throughout these main areas on Facebook, Twitter, LinkedIn, and Instagram.

• Bio and About Sections
• Post Headlines
• Product Descriptions
• Blog Articles
• Categories
• Groups
• Events
• Job Postings

Link Building

What happens when you share content on social media? In some way, it’s getting engagement. Maybe a user “liked” the post, or perhaps followers shared your update. Link building happens when the latter is done. When someone shares your original post, connections that individual has, is now also seeing the post. It’s a domino effect that wouldn’t be possible without platforms designed for content distribution.
So, why does this matter for SEO? Google looks at the diversity and quality of external links to determine how credible and pertinent your information is. If authoritative sources are saying your content is beneficial (by sharing it), then Google will follow suit.

Brand Awareness

What better way to build brand awareness than through social media? Consistent activity that promotes valuable material will slowly turn your business into a familiar brand. As your reputation increases, so will loyal fans, customers, and followers. This tells search engines that your company is real, reliable and a leader in its industry.

Executing A Cohesive Marketing Plan

Get a higher return on investment by developing a cohesive digital marketing strategy. You can start by using social media and SEO together through techniques such as link growing and spreading the word about your brand. Need help from an expert who will guide you straight to success? Contact ITVibes to see how our professional team can grow your business together.