Your Complete Guide to SEO for LinkedIn Company Pages

You may already have a LinkedIn Company Page that you use to hire employees, showcase your services, and inform others about your industry. But, did you know that it can also boost your brand’s online visibility? When you incorporate SEO for LinkedIn Company Pages, your business can move even higher towards the top of search engine result pages. While a smart practice, you can’t go about it blindly — you need the right tools and techniques to make it work properly. This guide is the perfect place to start!

4 Ways to Improve SEO for LinkedIn Company Pages

If you are working hard to get more LinkedIn traffic but can’t seem to find traction, it’s time to take another look at your page. By infusing a few basic SEO practices, your LinkedIn Company page will be seen by more people who are actually interested in your products and services. Begin with these 4 steps:  

  1. Use Keywords
  2. Improve the About Section
  3. Include Eye-Catching Images
  4. Make Consistent Updates

1. Integrate Keywords

While you may understand what keywords are, most people outside of the marketing industry don’t necessarily know how they work. The right mix of key phrases for your business offerings should be woven into every aspect of a digital marketing strategy from website content to social media marketing and paid advertising. So, how do these same keywords improve your LinkedIn page visibility?  Search engines like Google have bots that crawl LinkedIn pages the same way they crawl websites and other online content. If your keywords aren’t front and center, you aren’t getting the most out of a search engine’s capabilities.

Let’s dive into some key areas of your LinkedIn page that need to be fully optimized.

  • Tagline – The short text located under the business name and logo should be concise yet instantly tell people who you are and what you do. Try to include your main keywords within this brief introduction.
  •  About us- We will discuss this more in-depth below but include as many keywords as possible without stuffing. On-page SEO should come naturally as you write about your company, its services, values, and mission.
  • Specialties- Most of these tags will likely be keywords for your business — a win, win situation.
  • Updates – As you continue to make new posts, include keywords into headline text and add relevant, far-reaching hashtags — but do your research first to see which ones will have the most impact.

2. Improve the About Section

Instead of copying word-for-word the about content on your website, change it up a bit for your LinkedIn Company Page! Give Google some new content to crawl while providing viewers a new perspective. This isn’t the place to write an in-depth analysis, but rather, a comprehensive overview that hits on the main points of your business. The vision, mission, values, and offerings should all be easy to read and digest.

Pro tip: Get more website traffic by linking your website URL to your LinkedIn Company Page.

3. Add Eye-Catching Photos

Even if your company doesn’t sell an image-focused product, you can still give viewers compelling images that represent your brand’s image. Think about the experience you want customers to have — how do you want them to feel working with you? Think about the different feelings associated with an image of a relaxing walk on the beach versus a bustling city office. It’s all about evoking the right emotions!

4. Make Consistent Updates

It may be hard to find the time to keep up with LinkedIn updates, but you can’t simply optimize your page and stop there. Create a social media posting schedule that outlines specific posts you want to make with the days they should be delivered. Invest in a social media tool (many are free!) that can help you stay organized, send you reminders, and even determine the optimal time for sending updates. Keeping up with posts lets Google know to continue to scan your page, which inches you that much farther up the result queries.

When Is It Time to Hire a Professional SEO Team?

If you simply can’t fit in the time to implement SEO for your Linked Company Page or to keep up with regular posts that engage users, it may be time to hire a professional SEO company. As experts in the industry, they can craft original content that will get more traffic to your page and more clicks, comments, and likes. So, what are you waiting for? Start optimizing your Linked page today!

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Alyssa is a web content writer and SEO manager at ITVibes in The Woodlands, Texas. She graduated from the University of Houston with a degree in print journalism and psychology where her passion for writing evolved. Now she uses that talent to help people grow their business online. Alyssa enjoys spending time with family, warm summer days, and reading new books.