As a marketer, you are always looking for new ways to boost social media engagement. But have you thought about the type of content you’re posting?
Question posts undoubtedly capture attention and urge people to chime in. However, you can’t just throw up any old question and expect to get results. Think about your brand, products, audience, and how you can use all of these aspects to deliver a question that is relatable, interesting, and exciting!
Boost social media engagement with compelling questions.Try these simple types of questions to get more people talking on your social media pages! Click To Tweet
And, use the examples below to start including questions in your content management plan!
- Questions with an image.
- Open-ended questions.
- Questions about current events/topics.
Question type #1: Do you prefer a gas or charcoal grill?
Imagine you own a retail store that sells grilling products. Find an image of a gas grill and a charcoal grill and post it with this question “Do you prefer a gas or charcoal grill?”
Regardless of what products or services you sell, use this same concept for your brand. Think of something that may be opinionated but remember to stay away from politically-based conversations. Simply have fun and your audience likely will as well!
Question type #2: How much time in a day do you typically dedicate to marketing?
If you are a marketing company, this would be a perfect open-ended question to ask your social media audience. People will want to comment and compare their answers to other users. You can also use this as an opportunity to lightly market that you can help ease that burden with the services your company provides.
Pro Tip: Don’t oversell on social media, as that will most likely deter people. If you are genuinely interested in helping others with your services, it will show and make a huge impact!
Question type #3: What is your favorite thing about the holidays?
As the holidays are approaching everyone is in the hustle and bustle mode. Ask your audience a question that has to do with what they may currently be experiencing including current events, topics, and upcoming holidays.
Having an unusually hot winter? Ask your audience what they think about it or how they are taking advantage of it. Any open-ended question that seems light and fun will most likely generate interest and get people talking.
Save time and get results.