Marketing expert Seth Godin said, “Whatever the status quo is, changing it gives you the opportunity to be remarkable.” To keep up with the latest trends in your industry, marketing strategies have to change and grow. The same can be applied to social media marketing. Whether you realize it or not, there are numerous outdated social media ideas that just don’t work anymore.
Social Media Ideas Going Out of Style
Technology changes every day, and consumers don’t think as they use to in the early days of social media. If your company isn’t willing to ride these waves of change, you might as well throw in the towel now. Based on the current social media engagement rates, consider finding alternatives to the following ideas.
- Ignoring fans and followers
- Sharing the same posts on every platform
- Writing blogs just for SEO
- Neglecting to strategize
- Focusing on likes, not engagement
1) Ignoring fans and followers
With Facebook Messenger and WhatsApp rising in popularity, marketing teams to understand how personal interactions matter more than content. Traditional marketing is usually seen as cold and impersonal by consumers, which is why interacting with your fans is so important. Don’t underestimate the power of responding to each message, comment, or review. Reaching out to your customers when they’ve shown in interest is a great way to built trust within your brand.
Pro Tip: Turn on notification alerts for each social media page so that you can quickly respond to incoming comments or messages on your posts.
2) Sharing the same posts on every platform
If you’re sharing the same piece of content on Facebook, Twitter, Instagram, and LinkedIn, your followers will lose interest. It’s important to understand that every social network works differently and is often used by different audiences. Where Instagram posts may focus on quality images, LinkedIn may get more engagement with microblogging. Learn what social media platforms your audience spends the most on, then start to individualize your campaigns.
3) Writing blogs just for SEO
Search engine optimization (SEO) is vital in content marketing, but not if readers can’t understand your content. Inserting keywords in random places or changing the wording can leave readers confused, or worst, frustrated. Instead of writing blog posts solely on the basis of SEO, write with humans in mind. Your followers and buyers will thank you.
4) Neglecting to strategize
Let’s face it, a new generation is coming. Right now, millennial users are the largest buying group and Gen Z is following close behind. If you’re not strategizing for the future, your social media content will inevitably suffer. Find out what type of content your followers want, and refocus your marketing strategies with them in mind.
5) Focusing on likes, not overall engagement
When social networking sites starting to welcome advertisers, getting likes was the primary goal of many marketing plans. Now, there are rumors of popular social media sites hiding likes to give users a better experience. That being said, posts on social media have to be evaluated differently, which is where engagement is key. To gauge your marketing campaigns, start focusing on overall engagement: the number of shares, reactions, and comments each post is getting.
Social Media in 2020 and Beyond
Between the arrival of Facebook in 2004 and the iPhone in 2007, the era of social media marketing was born. As new networks become popular and enter the marketing space, the future of digital marketing is hard to predict. If your brand is going to have any chance of succeeding, your strategies have to evolve.
What other social media ideas need to be thrown away? Share your experience with our content team on social media.