Any business needs to have at least a marginal online presence in order to survive. But in order to thrive, you need to dedicate a significant amount of time and effort to your online presence to increase visibility and generate an interested audience. Let’s take a look at the benefits of an effective content marketing strategy!
Grow Your Business Through Quality Content
Producing quality content does more than just boost your online visibility and SEO score. Any business should also focus on building trust with customers and an online audience. There are three primary ways an excellent content campaign can help you do that:
- Increase website conversions
- Maintain brand recognition
- Build a loyal customer base
1) Increase Website Conversions
Website conversion refers to getting customers to perform a certain action, whether it’s signing up for a newsletter, buying your product, downloading an ebook, etc. It goes without saying that customers are far more likely to do one of the above if your website shows potential to help them with what they want. If you can’t offer them an answer to their question or a solution to their problem, why would they waste their time on your site?
Producing excellent content will not only catch your readers’ eye, but it will also show them that you’re prepared to offer the help and answers they need. After all, you’re more likely to trust a company with your information (and money!) if they can prove they have the expertise you’re looking for. All you have to do is provide that same assurance to your audience.
Pro Tip: Another way to increase website conversions is to encourage visitors to stay on your page longer. You can accomplish this by adding interactive media, links to related content, or promotional deals.
2) Maintain Brand Recognition
Your online image requires two critical components. First, customers have to be able to recognize and mostly understand your brand at a glance. A large part of success in this area just comes from effective advertising. For instance, what comes to mind when you see the Coca-Cola logo? Their marketing campaigns have been so effective that even if you see the logo on its own, you immediately recognize what it’s referring to.
Second, you should make an effort to increase your reputation online. There’s no single correct way to do this, but a combination of multiple different strategies can help immensely. Returning to the Coca-Cola example, their ad campaigns have been praised for showing human emotions portrayed in surprisingly touching ways, engagement with the community, and generally knowing how to appeal to their audience. They’re also not shy about introducing new products, even temporarily, in response to popular demand.
Obviously, not every company can emulate the massive success Coca-Cola has enjoyed. But any business owner fighting for online visibility can learn from their highly visual and very effective marketing efforts.
3) Build a Loyal Customer Base
Finally, excellent content helps to build loyalty in your customer base. Show your audience that you can provide everything they need in a specific area and they’ll rarely look anywhere else.
For a content campaign, providing for your audience should consist primarily of giving them information-packed blogs, newsletters, and more, rather than traditional advertising. With a few exceptions, commercials and advertising tend to feel like sales pitches, and few people enjoy sitting through that. Promote your company and encourage customers’ curiosity through informative blogs and content that pique their interest.
Produce Valuable Content for Your Target Audience
Your online audience and potential customer base want to know they can trust you. What better way to establish their trust than through well-written, engaging, relevant content? Make sure your next campaign is up to the task so you can reap the proven benefits of well-planned content marketing!
Connect with us to learn more about content marketing benefits and quality campaigns.