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Marketing Automation Strategy: Using Ebooks for Leads

Marketing Automation Strategy: Using Ebooks for Leads

As a key player in the development of a business, you are always looking for new creative ideas for generating leads. But not just any lead–they need to be qualified and have the potential to become a valued customer. Using a marketing automation strategy can help you...

3 Benefits of a Digital Marketing Agency for Your Company

3 Benefits of a Digital Marketing Agency for Your Company

Are you trying to reach your potential customers and target audience through digital marketing techniques? Hiring a digital marketing agency to provide online marketing solutions will provide many benefits for your company. You can save time and money while promoting...

How Facebook Messenger Bots Improve Customer Service

How Facebook Messenger Bots Improve Customer Service

In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are...

Marketing Automation & Content: A Perfect Match  

Marketing Automation & Content: A Perfect Match  

When you think about the term marketing automation, it may make you cringe a little. In fact, you may not even like the phrase at all. This may be in part because there are a wealth of companies that produce poor attempts at automated marketing, and no doubt you’ve...

3 Benefits of Marketing Automation

3 Benefits of Marketing Automation

Recently a high-level overview of just what marketing automation is was discussed on this blog. Now, we'd like to go into a bit more detail and share 3 benefits of marketing automation. As a refresher, marketing automation is a suite of tools that enable businesses to...