In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are...
What’s the first thing you do each morning? The last thing you do before bed? If you’re like 80% of the US population, you check your phone first thing every morning and just before bed every night. In essence, your phone and what it contains is on your mind (even...
When creating a marketing automation campaign, every detail counts. From sending relevant messages to your target audience, to following up with leads, the slightest action could result in a conversion. What about the emails you're sending out to leads? Are...
You may have heard the term marketing automation, but what does it mean? Can it actually provide the value that so many businesses are talking about? Is it worth the investment? If you are new to the world of automation in the marketing industry, don't...
Deciding to invest in a marketing automation platform is a big step. You have to invest not only money but also time to learn the software, train employees, and determine how it will work best for your company. You probably have lots of questions, but don't...
As a key player in the development of a business, you are always looking for new creative ideas for generating leads. But not just any lead--they need to be qualified and have the potential to become a valued customer. Using a marketing automation program can...
If your approach to lead capturing and nurturing aren't working, you may benefit from marketing automation. However, making the decision to utilize an automation software is a huge investment for any company. You want to ensure it's going to be effective and...
Business goals change depending on the type of audience being sought. Business-to-business (B2B) companies are those seeking other businesses as clients, whereas business-to-consumer (B2C) companies are those seeking a consumer audience. Because the strategies...
The marketing industry is often times filled with jargon and terminology that people outside of the industry aren't accustomed to. This is especially true when discussing marketing automation software and processes. If you're a marketer, it's essential to learn...
