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3 Benefits of a Digital Marketing Agency for Your Company

3 Benefits of a Digital Marketing Agency for Your Company

Are you trying to reach your potential customers and target audience through digital marketing techniques? Hiring a digital marketing agency to provide online marketing solutions will provide many benefits for your company. You can save time and money while promoting...

How Facebook Messenger Bots Improve Customer Service

How Facebook Messenger Bots Improve Customer Service

In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are...

The Incredible Value of Smart Email Marketing

The Incredible Value of Smart Email Marketing

What’s the first thing you do each morning? The last thing you do before bed? If you’re like 80% of the US population, you check your phone first thing every morning and just before bed every night. In essence, your phone and what it contains is on your mind (even...

3 Ways Marketing Automation Can Benefit Your Business

3 Ways Marketing Automation Can Benefit Your Business

  You may have heard the term marketing automation, but what does it mean? Can it actually provide the value that so many businesses are talking about? Is it worth the investment? If you are new to the world of automation in the marketing industry, don't...

Using Ebooks To Capture Valuable Leads

Using Ebooks To Capture Valuable Leads

  As a key player in the development of a business, you are always looking for new creative ideas for generating leads. But not just any lead--they need to be qualified and have the potential to become a valued customer. Using a marketing automation program can...

3 Signs Your Team Needs Marketing Automation

3 Signs Your Team Needs Marketing Automation

  If your approach to lead capturing and nurturing aren't working, you may benefit from marketing automation. However, making the decision to utilize an automation software is a huge investment for any company. You want to ensure it's going to be effective and...

B2B vs B2C In Marketing Automation: What's The Difference?

B2B vs B2C In Marketing Automation: What's The Difference?

  Business goals change depending on the type of audience being sought. Business-to-business (B2B) companies are those seeking other businesses as clients, whereas business-to-consumer (B2C) companies are those seeking a consumer audience. Because the strategies...