It can be tempting for business owners to take a break from SEO marketing, especially when it comes to cutting costs or saving time. If you just had a website redesigned and still aren’t seeing results from search engine optimization strategies, we understand how easy it can be to put it on the back burner. Unfortunately, that’s the last thing you should do.
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SEO is much like a marathon. If you take a break for any amount of time, competitors will pass you up and make it harder for you to gain traction. Between daily search updates and changing algorithms, stopping SEO strategies will put you last in line.
The secret to organic SEO is endurance. The longer you stick with it, the better the results will be.
Search Engines Change Repeatedly
Google has a knack for regularly updating its algorithm without much warning for SEO professionals. In 2020, Google ran over 6000,000 experiments that “resulted in more than 4,500 improvements to Search.” While some changes were minor, others have had a major impact on how content should be optimized for organic search.
This is why keeping an SEO digital marketing strategy intact is so important. If you’re continually publishing content and staying up to date with the latest information, your website ranking will largely stay the same.
You Can’t Stop Competitors
In the world of digital marketing, you can’t keep your competitors from working on their own digital marketing strategies. Just like you, they’re running a marathon to get their perspective websites to rise to the top of search results and gain more website traffic. If you were to take a break, they’ll just have more time to get ahead–putting you behind them for a longer period of time.
Because it can take five to seven months for Google to start recognizing your site’s content, there’s really no time to spare. In order to effectively compete against the other businesses in your industry, you have to stay ahead of the game.
It Takes Time and Effort
It’s no secret–maintaining your website is a full-time job. While websites with high-quality scores build over time, it takes real effort to make a website worth ranking in Google’s algorithm.
One of the main factors of search engine ranking is the freshness of content, and how constant your website is updated. Unlike other marketing strategies like word-of-mouth, you can’t just let it run on its own or forget about it.
This is one reason why having a content marketing strategy is so important. Whether you’re writing blogs or sharing links on social media, Google sees every change you make and takes those efforts into consideration.
Website maintenance doesn’t stop there, though. To keep your website up and running, it’s important to review technical SEO issues on a regular basis. Between page crawling issues, loading speed, and plugin updates, your website’s health really does matter when it comes to ranking for specific search phrases.
Final Answer: Keep Your SEO Efforts Going
There are no shortcuts or quick fixes when it comes to having your website appear for certain search results. As much as business owners wish they could take a break, the end results can’t be argued.
Fortunately, there’s a solution. Search engine optimization takes time, real effort, and regular updating to stay ahead of the competition. We have a team of SEO experts who stay up to date with the latest Google changes and will help you formulate a strategy for your website. Leave your monthly content marketing efforts to us and start focusing on what you do best–offering the best products and services to your customers.
Contact us for a free consultation today.
Ashlee Visser is the Content Manager at ITVibes, Inc. She holds a B.A. in Humanities from Thomas Edison State University. With a strong focus on organization, she excels in content management and website writing. Ashlee’s passion for writing is evident in every project she undertakes. When she’s not busy managing content, she enjoys spending time with her husband and their growing family.
