What is Google Analytics, and How Does it Work?


by | Sep 16, 2022 | Google

Google is the number one search engine on the internet. Most of us know that, but how do we use the analytics Google puts out to our advantage? What is Google Analytics, and how does it work? Let’s take a look at this amazing tool and how it works. 

Google Analytics is a tool used for collecting data on your website and making custom reports on the health of your website. This data about traffic sources, bounce rates, and percentage of visitors is very useful when creating marketing campaigns and improving SEO. There are a few specific metrics to keep watch on when creating marketing strategies, so let’s talk about Google Analytics and how it works. 

What is Google Analytics, and how does it help you keep your website in order? Learn what ITVibes can do to help you improve your site. Click To Tweet

Google Analytics: What is it? 

Google Analytics analyzes your website and provides information that is useful for digital marketing purposes. It tracks many useful data like how many users are visiting your website. This program does that by collecting a lot of user behavior data. This service is available to anyone with a Google account and is used by many marketing professionals (such as ITVibes). 

Monitor the Health of Your Site

Through this free program, you can monitor the health of your site in a comprehensive way. This allows you to address problems with your site in real-time. Having this kind of control over your site helps you address issues before they impact your business. You can do this by keeping an eye on a few specific metrics. 

Metrics to Watch

There are a few pieces of data you need to keep your eye on and those are bounce rate, traffic sources, and session durations. These metrics will tell you where your website visitors are coming from, how long they stay on your site, and how many of them immediately leave your site without staying for very long. All of this information helps inform how to improve your site. 

ITVibes Can Help 

Does all of this seem overwhelming to think about? That’s okay. At ITVibes, we keep track of all of this information for you, and we make any necessary tweaks to improve the health of your site. 

Contact us for more information about Google Analytics, and how we can help you with the health of your website.