Including videos in your email marketing campaigns is an effective way to boost open and click-through rates. If you’re looking to get more clicks and conversions from your email marketing campaign, consider getting creative and adding videos to the mix.
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Which Videos Work the Best for Email Marketing Campaigns?
As long as you can insert the video correctly with no playback issues, there’s no right or wrong way to use a video in an email. Use videos to connect with your followers and clients by hosting live videos, creating a dedicated series for them or by giving them a free demo of your product. Here are just a few of the best videos to try adding to your email marketing campaign:
- Webinars
- Mini-Series
- Free Demo
- Testimonials
1) Webinars
Webinars are a great way to show your audience some human connection through your marketing campaign. Use them to discuss current focus topics and answer questions from loyal followers. Live workshops give your audience the chance to see what your brand can provide them, and builds a relationship between your brand and your clients.
Pro Tip: Use your video’s call to action in the subject line of your email campaign for a higher click rate.
2) Mini-Series
Creating a video series can be a fun project for your team and your subscribers. By having a mini video series available only through your email subscription, you’re giving your subscribers exclusive access to a behind-the-scenes look at your product. If your email clients enjoy the mini-series video from last week, they’ll be sure to open next week’s email with the newest video.
3) Free Demo
While you won’t embed video into the actual email, in this case, you’ll be presenting the demo as a thumbnail image with a play button that will link them to the landing page with their free gift from your company. Offering a free demo of your product or service will eliminate any objections they might have about it before they buy. Have your subscribers sign up with their email to get access to your free demo.
4) Testimonials
Insert a video of a past client’s review of your product or service to your emails for credibility, otherwise known as social proof. Viewers will be more likely to convert after seeing your brand’s trustworthiness explained through another user’s testimonial. These are good for content marketing emails like newsletters.
Conclusion
There are a number of ways to include videos in your emails, and a variety of campaigns to try using them with. Try out some creative new ideas with your team and be sure to do your research on feedback from your audience. Remember, video marketing and email marketing are always growing and changing, so stay up to date with trends and tracking what works.
To learn more about all things content marketing and creation, join the conversation with ITVibes on social media.
Alanah Beebee Brown is a Web Content Writer at ITVibes, Inc. She received her B.A. in Mass Communication from Sam Houston State University with an emphasis in film. Alanah found her love for writing throughout her years in college writing essays and research papers, and outside of school while writing film scripts, short stories, and song lyrics. Outside of writing, she enjoys singing, playing guitar, and video editing.
