How to Make an Impactful Start with Video Marketing

YouTube channels and Facebook pages alike aren’t what they used to be in the world of digital marketing. These popular platforms make it relatively easy and accessible for users to create profitable campaigns through content creation. Whether it’s for email marketing, landing pages, or blog posts, using videos to market your business is a proven way to get engagement online in 2019. 

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Developing a video marketing strategy is crucial if you’re seeking online visibility through search engines. Your video marketing campaign doesn’t end once you create videos; you need to develop an extensive plan and apply your strengths to the types of videos you produce.

Plan it All Out

Who will your production team be? Do you have the resources and equipment needed to create? You’ll need a timeline of how long you plan to spend on each content creation step as well. Once you’ve established a budget and timeline, set some goals to start tracking so that you can see what’s working for you production-wise. Video marketing is a step-by-step process that will take thorough planning and adapting to current concepts.

Do What You Know Best

Have you considered what type of content you’ll be making for this video marketing campaign? If not, it’s best you start to jot down some ideas. Do you create explainer videos, how-tos, or short films? Follow along the lines of what it is you know how to do, use what you’ve learned from experience, and repurpose ideas that have attracted engagement in the past. 

Pro Tip: Collaborating with other content creators in a similar business setting will help you to learn what kind of marketing techniques they use and what works for them. 

Learn How to Work Video Ads

If there’s a product or service you’re trying to promote in your online video, you’ll want to get the main points across to your target audience within the time they’ve watched the video. The good news is that there are plenty of formulas you can apply to your video creation process that will help you with digital marketing in those target areas. Don’t be afraid to test different ideas and work with other influencers who seem to be on the right track. 

Let’s Get Started!

When it comes to how to do video marketing, there is no right or wrong way to do so. The content that you distribute will vary from time to time because social media is always expanding. Create multiple campaigns, track them closely, and see what you can do with them through social media and video platforms.

Join the conversation to learn more about jumpstarting your video marketing journey.

Alanah Beebee

Alanah Beebee is a Web Content Writer at ITVibes, Inc. She received her B.A. in Mass Communication from Sam Houston State University with an emphasis in film. Alanah found her love for writing throughout her years in college writing essays and research papers, and outside of school while writing film scripts, short stories, and song lyrics. Outside of writing, she enjoys playing guitar, filming and editing YouTube videos, and making polymer clay sculptures.