How to Use Social Media as a Brand Awareness Tool


Every business marketer knows the importance of being on social media, but some may not understand the advantage. You may hear lots of chatter about actively posting to Facebook and Twitter, but to what extent? And, for what purpose? To use social networks as an effective means of business, you need to know the answers to these questions. One vital role in a digital marketing strategy is using social media as a brand awareness tool.

Social Media as a Brand Awareness Tool: Where Do You Start?

It may be astonishing, but there are still businesses living in the dark, instead of choosing to embrace new technology and emerging advancements like social media. To beat out the competition, get ahead of the game, and show your brand off to the world, you need a platform capable of reaching such an audience. Facebook is just the beginning — there are constantly new sites being created for social engagement and thought sharing.

Update your profile.

So, you may have been off social for a while; we get it. There is no better time than right now to update those profiles! Remove old logos, change profile images, and insert eye-catching cover photos or a short video clip. Go to the about section and make sure the business name, about excerpt, web address link, and contact information is up-to-date.

Unique and powerful content.

The best place to start? Crafting original and captivating content. Without catch headlines, teasers, and attention-grabbing graphics, people won’t have an interest. Think about the culture of your company and inject those morals into the personality of each post. Whether that’s a quirky and funny vibe or a professional, industry expert feel, users will pick up on these emotions. Connecting with others is the name of the social media game. Be interesting, say something unique, stand out and make a statement — your followers will thank you.

Ask questions to your audience.

What better way to understand what people want than by asking? Post questions that will entice others to respond with genuine answers. Want to know which product everyone loves the most? Ask, it’s that simple. Try posting a question at least once a week, gather the data, and use it to determine new ways to offer more/better service and product offerings.

Offer something free.

Especially if you’re new to social media, giving away a free item, service, or even just a discount will quickly get people’s attention. Make sure you include a well-designed graphic for your giveaway, use hashtags, and make it fun. After the event, compare the new follower growth and post engagement levels. Try to determine what users like and what could be replaced.

Quickly watch your brand grow.

Using social media as a brand awareness tool means reaching as many people as possible through networks that were designed for sharing and connecting. Keep that in mind when developing a strategy — it’s all about building relationships. If you need help creating a plan that works for your industry, contact ITVibes. Our SEO experts can guide you towards the best techniques that will help your business climb to new heights.


Alyssa is a web content writer and SEO manager at ITVibes in The Woodlands, Texas. She graduated from the University of Houston with a degree in print journalism and psychology where her passion for writing evolved. Now she uses that talent to help people grow their business online. Alyssa enjoys spending time with family, warm summer days, and reading new books.