When it comes to engaging followers on social media, hashtags aren’t always on the top of a business’s priority list. For many small business owners, the plethora of hashtags available can be overwhelming. If you’ve been nervous to start, there’s no better time than now. Learn how to find the best hashtags for your business with these tried-and-true strategies.
How to Choose Specific Hashtags
Hashtags are more than just a decorative link in a social media caption. For users, it’s a channel worth subscribing. Since hashtags used on a consistent basis can help users find relevant information, especially during emergencies, the use of hashtags isn’t the question. Instead, the real objective is finding a list of hashtags that will help boost your company’s reach.
- Understand the purpose of hashtags
- Make a reference list
- Experiment and reevaluate
1) Understand the Purpose of Hashtags
According to Sprout, the first hashtag appeared in 2007 when Chris Messina proposed a way to categorize Twitter posts. Today, hashtags have been integrated into every major platform such as Facebook, Instagram, Pinterest, and LinkedIn. By using the # sign to create a hyperlink, users can quickly search through posts by typing a hashtag into the search bar.
For businesses, the opportunity to gain awareness for your brand or services is huge when using niche hashtags. By understanding what your target audience is looking for, you can automatically tag your posts to appear in their feed. Recent updates even allow users to follow hashtags, allowing your business to find new customers quickly.
2) Make a Reference List
If the goal is to find hashtag terms other users are searching for, it’s important to plan ahead. When you’re creating a post, choosing a random hashtag isn’t going to help your visibility.
There are multiple hashtag analytic tools available, but the best way to find hashtags is by seeing what’s trending near you. Take a look at what your competitors are using and search the terms in each social media profile. Whatever has the most followers or tagged posts will undoubtedly be worth referencing later.
As you start to make your list, consider the different types of hashtags available:
- Branded Hashtags – Terms directly related to your specific business, such as your business name or signature product.
- Niche Hashtags – Industry-related terms that describe what your business has to offer.
- Trending Hashtags – Terms that may not be specific to your business, but that a large number of users are using.
Pro Tip: Make a separate list of hashtags based on each platform’s audience. Trending hashtags for Instagram may not reach the same amount of people for LinkedIn.
3) Experiment and Reevaluate
Ultimately, finding the best hashtags for your business is a lot like search engine optimization. Experiment with a variety of branded, niche, and trending hashtags on your posts. Pay attention to the analytics of your user engagement and whether the type of content you’re posting is valuable. If you’re finding that your engagement hasn’t increased, adjust your hashtag strategies accordingly.
Better Hashtags = Higher Engagement
Enhancing the performance of your posts doesn’t happen overnight, but with the right strategies, you can start finding ways to increase engagement. Within social media marketing, hashtags are a huge part of what makes a great post. From the caption to the posting time, it’s integral for businesses to use social media optimally to be successful.
Connect with our content marketing team for more social media strategies.