At ITVibes, we know a lot about digital marketing and making websites. We also understand how important it is to advertise products and services in different ways. In this blog, we’ll talk about the differences between marketing products and services to help businesses do it right.
What are Product Marketing and Service Marketing?
Before we move forward, let’s take a moment to define what we mean when we say product marketing and service marketing.Â
Product Marketing
Product marketing is about promoting things you can touch, like phones or clothes. When marketing for products, we focus on showing what’s great about these products, like their features and why they’re special. For example, if we were marketing a phone, we might talk about a phone’s cool design or its amazing camera. Essentially we want to talk more about the product and its features.
Service MarketingÂ
When we talk about service marketing, we’re talking about selling stuff you can’t touch, like advice or help. This could be anything from financial advice to fixing computers. We work on building trust with customers and showing how valuable our services are. We want people to trust us and know we’re experts in our field.
How Product and Service Marketing are Different
Tangibility vs. Intangibility
Products are things you can see and touch, like a shirt or a toy. But services are more about experiences or knowledge, like getting advice from a doctor or a consultant. This affects how we advertise them. For products, we focus on showing how great they are physically. But with services, it’s about making people trust us and showing how our knowledge can help them.
Customer Involvement
Products usually involve a one-time buy, but services often mean a longer relationship. So, our marketing changes depending on whether we’re selling a product or a service. With services, we focus on keeping customers happy over time. For example, our business (digital marketing) is more service-based. You can’t hold a marketing strategy, and while websites are more tangible, it is still a service to build them.
Branding and Positioning
Branding means creating a strong identity for a product or service. With products, it’s about making them stand out visually. But with services, it’s more about building trust and showing our expertise. Whether you are a product or service-based business, we help our clients find the right image for their brand.
Our Process
There are a few aspects to our marketing process. Let’s take a moment and go over what we prioritize when we take on a new client, whether they are a service company or a product company.Â
Understanding Your Audience
Finding your target audience is a foundational part of any marketing strategy. It’s crucial to know who you’re selling to. That is why we do a lot of research to understand our client’s customers. This helps us create marketing that speaks to them and makes them want to buy.
How We Reach People
We use different ways to reach customers, like ads online or on social media. The channels we use depend on what we’re selling and who we’re selling to. It also depends on what channels you as our client want to use. If you have a strong presence on social media, we want to change our marketing strategy to use that to our advantage. Our goal is to use the right channels to get the message across.Â
Measuring Success
We track how well our marketing works. For products, we look at things like sales and customer satisfaction. With services, it’s about things like how many customers stick around and how often they recommend us.
Trust ITVibes
Marketing products and services are different because of what they are and how people use them. At ITVibes, we’re experts at making sure our clients’ marketing fits their products or services perfectly. Whether it’s selling something you can touch or something you can’t, we’re here to help you grow your business.
Contact us to learn more about our marketing services!
