Search engine optimization (SEO) is a powerful solution for your business. With the right research and strategy, you can optimize your website and start gaining traffic for your products and services. Today, there are both organic and paid ways of getting your content to the top of the results.
What if we told you you should be doing both? Let’s look at why PPC advertising and SEO campaigns are actually better when working together.
3 Reasons to Combine SEO and PPC Strategies
Have you been wondering whether you should invest in an SEO or PPC campaign? Learn why both of these search engine marketing methods are actually an excellent complement to each other.
- Enhanced budget optimization
- Faster conversion rate
- Audience-targeted keywords
1) Enhanced budget optimization
Every small business has a set budget for advertising. Because organic search engine optimization is virtually free, PPC advertising fills in the gaps to drive traffic to specific landing pages. While SEO strategies are working in the background to increase brand reputation and web authority, paid ads gain a higher click-through rate. Instead of having a short-term ROI, you can quickly grow a following through PPC campaigns and then sustain that audience with engaging, relevant content.
2) Faster conversion rate
When it comes to organic rankings, one of the major drawbacks for small businesses is time. Optimizing a website for search terms takes time to create content and strengthen your website’s domain across the internet. For new sites, it can take three to six months, if not longer, to fully see success from organic traffic from search engines.
PPC advertising, on the other hand, can start today. By targeting specific keywords, you can pay to get to the top of search engine results pages (SERPs) in little to no time.
3) Audience-targeted keywords
Another reason why PPC and SEO work so well together is audience targeting. When you’re optimizing a blog article or web page for a specific keyword, it can be difficult to know who you’re targeting. While you can research your audience and their interests, it can take a long time for your organic listing to show up to those particular users.
With pay-per-click (PPC) ads, you can specify not only where and when your ads should appear, but also who. In the ad settings, you can target users based on their location, device type, demographics, and a host of other factors.
Why PPC Advertising & SEO Strategies Need Each Other
There’s no question as to whether PPC ads and organic search engine optimization need each other. Where SEO takes time, PPC strategies increase leads quickly and efficiently. Together, their strengths and weaknesses complete one another and provide unequivocal results. Instead of having to rely on one method of digital marketing, you can create a comprehensive approach to gaining new customers and start driving traffic to their website.
Let’s Start Driving Traffic to Your Business
Are you considering whether your business could benefit from SEO and PPC integration? Our team has worked with a number of small businesses in the Houston area to boost traffic, increase conversions, and ultimately, bring awareness to brands in a way that is sustainable for the next generation.
Contact us for a quote customized to your goals.