Facebook is one of the best platforms to use to connect with your target audience. Unfortunately, many businesses forget that connection is a two-way street. Your audience will only demonstrate an interest in your posts and content if you provide them with interesting things to click on. If you aren’t getting the engagement on Facebook that you want, it’s time to reevaluate your posting strategy–and to consider adding a few unique pieces of content, like question posts, to your plan.
Question Posts for Facebook
When you ask someone a question, they feel obligated to respond in some fashion. On Facebook, their response could take the form of a like, comment, or share on your post. Not only does this give your post and profile more visibility, but it also proves that you’ve successfully connected with your audience! Try these question- or prompt-focused posts on your Facebook page and watch your engagement rise:
- Time-sensitive questions
- Fun challenges
- Open-ended questions
1) Time-Sensitive Questions
As holidays or special events approach, start a conversation with your audience about their thoughts or plans. For instance, ask your followers what dessert they’re most looking forward to after their upcoming Thanksgiving dinner. (This is especially relevant if your business sells food and you can easily promote your own desserts this way!) Encourage your followers to talk to you and each other about their plans.
Pro Tip: Include colorful, eye-catching images with your question posts to capture your audience’s attention. An interesting visual addition goes a long way!
Taking a poll gives your audience a chance to voice their opinion along with others, while also giving you a good insight into your followers’ thoughts on certain topics and how popular those opinions are! And traditional polling questions with several preset answers are far from the only way you can use a poll-like style. Alternatives include:
- Posting a photo and asking people to caption it
- Post a fill-in-the-blank statement
3) Fun Challenges
Sometimes, businesses will pose challenges to their followers. The challenge may be as simple as sharing a post or it could be as complex and long-lived as the ice bucket challenge. What types of challenges are likely to appeal to your audience and get you the engagement you need? Try experimenting to see what your audience loves doing and how you can use their interests to create an appealing challenge.
4) Open-Ended Questions
Finally, why not give your audience complete control? Ask a simple question and let your followers’ creativity and thoughts flow freely. Of course, this doesn’t mean you should pull completely random questions out of thin air and post things that have no relevance to you or your audience. But a slight deviation from the norm every now and then is sure to catch your audience’s attention and prompt an answer, leading to more post engagement.
Get Noticed on Facebook!
Never underestimate Facebook’s potential to increase leads and get you noticed online. However, this massive social network is only as good as your efforts. Getting noticed and boosting your Facebook engagement takes effort and attention to your audience’s preferences. Try these question posts for Facebook and see if your audience likes your new approach!
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