Though often used interchangeably, digital marketing and social media marketing are two different aspects of a broader marketing strategy. Distinguishing between the two is important, especially when it comes to planning and implementing a strategy that will promote your business’s online presence.
When someone says digital marketing or social media marketing, what comes to mind? To put it simply, digital marketing is the overarching term that describes all of the different types of marketing activities used in online formats. Social media marketing, on the other hand, is a small part of digital marketing and places a focus just on using social media platforms.
What is Digital Marketing?
The purpose of any digital marketing strategy can be to increase sales, generate leads, or make potential customers aware of your brand online. It involves using different forms of digital marketing channels to best meet the goals of whatever is in focus. While it’s not necessary to use all of the tools available, marketing teams find great value in combining strategies to promote their brand and allocate resources fully. Different channels of digital marketing may include search engine optimization (SEO), email marketing content, paid advertising campaigns, search engine marketing, mobile marketing, and even social media marketing.
What is Social Media Marketing?
As a branch of digital marketing, social media marketing focuses solely on social media sites like Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok, Snapchat, and others. While there are organic and paid social options available for each social media channel, it’s important to keep your target audience in mind for marketing purposes. Don’t use all of the social media channels available if your users aren’t on those platforms. Instead, it would be better to use your time and resources to create content for the social media feeds that will receive the most attention, and then decide whether paid opportunities would prove beneficial.
What Are Your Online Marketing Goals?
When you’re coming up with a plan to promote your business, there is a myriad of online and offline ways to take advantage of. To understand what strategies you should be implementing, it’s good to start with a couple of goals. By looking at the state of your business and what could be improved, you can make a realistic plan for how to enhance your online presence with the resources you currently have. Not only will it make creating a digital marketing campaign less overwhelming but ultimately, will help steer you toward the tools that will provide the most results. Some popular online marketing goals may include:
- Increase overall revenue
- Sell a particular product or service
- Build brand awareness
- Get new email subscribers
- Improve local SEO ranking
- Reduce website bounce rates
- Receive more calls
- Grow your Facebook or Instagram audience
Promoting Your Products & Services
What you have to provide is important and worth marketing. Our digital marketing agency in the Woodlands is passionate about promoting a brand’s products and services in a way that capitalizes on its strengths using both digital marketing and social media marketing.
Contact us for more information about how we can help promote your business.