In a time where an online presence is necessary for a company, managing your reputation is important. Many people do not know how to manage their online presence. So what is reputation management, and why is it important?
This simply means influencing the public’s opinion of your company, and that includes managing reviews and comments on the internet. The following blog post will go more in-depth on this topic.What is Reputation Management? Click To Tweet
The Definition of Reputation Management
As previously stated, reputation management is about guiding the public’s opinion of your company. It is an umbrella for all presence management, including social media monitoring, SEO, and “word of mouth” marketing. Having a good brand reputation takes some work, but it is not impossible.
Is Reputation Maintenance Possible?
The short answer to this question is yes. It is very possible to manage a business’s reputation, and companies should. It is akin to tending to a garden: there is a list of tasks to complete so that your reputation is in good condition. A benefit to having a well-maintained presence is the public will have a positive perception of the company.
Reputation Management Strategies
Here are some basic strategies for maintaining a good reputation both online and offline:
Assess the Condition of Your Social Networks
Eventually, every company will have a negative review or comment. The first step in handling that kind of feedback is recognizing if it is constructive or not.
What does the negative content say about the company? Is the commenter pointing out something that needs to be addressed, or are they stirring up trouble for the sake of it? Once that is determined, it is time to move on to step two.
Take Control of Your Image
At this point, the next step is to take control of your image. If the negative review is one of substance, the best thing to do would be to issue an apology to that person and work with them to come to a solution.
Have a Long-term Strategy
Every company should have a long-term strategy for managing its brand. In general, companies should focus on pushing their positive content and reviews. Make a plan for the content your company will put out. It needs to match your brand identity. Because the internet moves so fast, one bad review amongst hundreds of positive reviews will not be the end of the business.
Management Services for Your Small Business
While review management is essential for companies, it may not be practical for your small business to do it yourself. In that case, there are many reputation management firms like ITVibes that would be happy to help.
Contact us for more information on reputation management.