How to Write Compelling Web Content

Your website’s content might be informative, SEO-optimized, and up to date. But is it compelling? Does it draw readers in and encourage them to explore your website further?

If it’s time to upgrade your website content to draw in more readers and potential customers, don’t forget the importance of keeping your content compelling as well as competitive. An article can be perfectly SEO-optimized but boring to read, and that’s a recipe for lower website views. Let’s take a look at how to provide both interesting and important information for your visitors.

Nothing causes customers to click away faster than boring blog posts. Don’t let that happen to you! Here’s how to create compelling web content that attracts viewers. #ITVibes #digitalmarketing #contentwriting Click To Tweet

Keep Things Simple

There’s no need to fill your content with complex or flowery language just to catch someone’s eye. In web content marketing, the first priority is concisely communicating information to your audience. Avoid industry-specific terms your audience won’t understand. More importantly, don’t write long paragraphs of subpar content simply to hit the “ideal” word count. Write what your audience wants to know, using language they can understand and absorb.

Provide Valuable Content

Writing a whole bunch of nothingness on a webpage may let you stick in more keywords, but it overcomplicates your message and can confuse your audience. This mistake can also make it appear both to your readers and to Google that you don’t actually have anything to contribute on your chosen topic. Instead, your website will just look like an SEO-optimized word salad. Make sure your website offers genuinely valuable information to your readers.

Pro Tip: Google checks the value of your website’s content as well as its SEO ranking. Don’t focus on only one at the expense of the other.

Fact-Check Everything

In an age of misinformation, it’s more important than ever to make sure you’re giving your audience true information. This goes beyond the age-old advice to “write what you know”. Before sharing or sourcing information on your site, verify its source and authenticity. Even accidentally sharing false data can get your site flagged by Google and can cause your readers to lose trust in your ability to provide helpful content.

Stick to It!

Good results take time. You won’t see a jump in your web traffic overnight, but with the right sharing and content strategies, you can improve your online visibility with time. Just stick to your plan and give your readers what they want.

Contact us to learn more about writing compelling online content.

Christina Belbas

Christina Belbas loves researching and writing on just about any topic, and has used her time in writing internships to hone her skills. With a Bachelor’s in creative writing and several published articles to her name, she has the experience to back up her education. She loves trying new recipes and petting cats in her spare time.