Despite conventional wisdom, we tend to judge books by their cover. Similarly, your online audience will likely judge your blog article based solely on its headline. An attention-grabbing headline will generate more clicks and reach a wider audience. On the other hand, a boring headline won’t attract any readers. It’s crucial to make sure that your article headlines appeal to your target audience.
While individual tastes vary, online marketing analysis has shown a few common traits that generate more clicks from users. Headlines that employ certain phrases or tactics catch people’s attention more readily. Ready to boost your own website’s views? Here are a few tried-and-true strategies to write catchy headlines and keep your audience engaged.
Offer Something Unique
Don’t just rephrase a competitor’s headline. Why should your audience click on your link instead? Offer a unique perspective on an issue or include a pun to catch people’s eye. Be creative! Don’t get so elaborate that your audience can’t discern your topic from your headline, but find ways to make your article stand out.
Pro Tip: Does your blog post include an infographic, ebook download, free trial of a program, or some other amazing offer? Include that in the title! Readers love to get something extra from an article.
Use Engaging Language
Online marketing experts have narrowed down several types of language or word choices that appeal to online readers the most. These eye-catching additions include:
- Emotional hooks (words such as “unique”, “unlimited”, or “fascinating”)
- Numbers (for example, “5 Essential Kitchen Tools”)
- Excited language (“best ways to work faster”, especially when paired with a number for a list)
- “How to” phrases (implying instructions or a tutorial will follow)
- Appeal to fear (such as “avoid this bad habit to improve your health”)
- “Why” phrases (implying you’ll break down a challenging concept)
Any of these trigger words tell the audience you have something valuable to offer, and with luck, they won’t stop at just reading the headline.
Test Your Headlines for Results
Experienced marketers know in general what appeals to an online demographic. But only you know for sure which strategies work for your target audience. Keep an eye on your click-through and conversion rates to see which headlines attract the most readers and the most business. Is one particular strategy not working? Move on to one that does. Don’t limit yourself to mediocre headlines just because they work for someone else. If they aren’t helping you, they aren’t worth the effort.
Catching Your Readers’ Attention
Your online audience wants well-written, engaging content from you. Hiding that content behind a boring headline will turn users away and cause your business to suffer. Don’t let that happen! Give your audience the excellent content they want with a headline that promises results.
Join the conversation for more tips on writing attention-grabbing headlines and blog posts.