SEO (search engine optimization) can be a daunting subject for many people. But it is a great way to generate leads for your business if you know what you’re doing. The problem is a lot of people don’t know what to do when it comes to SEO, and they tend to make common mistakes.
What are the most common SEO mistakes and how do you avoid them?
There are many common SEO mistakes that a lot of companies make. Most of them stem from a lack of knowledge about the subject. Let’s talk about what these common SEO mistakes are and what we can do to fix them.
- Not Knowing Your Target Audience
- Unoptimized Service Pages
- Confusing Direct Competitors with SEO Competitors
- No SEO Plan
- Not Optimizing for Mobile
1) Not Knowing Your Target Audience
The biggest mistake you can make in any kind of marketing is not knowing who your target audience is. If you are making content irrelevant to the audience you should be targeting, you are wasting your time, money, and effort. The most effective marketing is the marketing that is reaching the correct audience.
The best way to fix this problem is to simply research who is your audience. What demographic is most interested in your product or service? Answer that question, and that will make honing in on your target audience much easier.
2) Unoptimized Service Pages
The next biggest mistake people make is not optimizing their service pages. Any business website needs to have its services laid out in an easy-to-understand format. However you lay out your service pages, they need to be optimized for SEO.
Optimizing your website will allow your site to be picked up by search engines like Google. This is what lets your site be discovered by your target audience.
3) Confusing Direct Competitors with SEO Competitors
When talking about competitors, some people confuse direct competitors with SEO competitors. Direct competitors are the competitors that are offering the same products in your area. They may or may not have a website, but their target market is your target market. SEO Competitors are the websites you are trying to rank against. These are the sites that are on the top 10 results on Google.
Knowing the difference can help you accomplish your SEO goals.
4) No SEO Plan
While we know SEO is daunting under any circumstances, it is even scarier when you don’t have a plan. Planning is essential for success in SEO and digital marketing. You need to do your research on which relevant keywords to target, how to optimize each page, and when it is time to update. ITVibes can help you with this kind of planning. From keyword research to a full SEO strategy, we can take care of it.
5) Not Optimizing for Mobile
In today’s world, the most common user experience is using mobile devices over laptops and desktops. It is a huge mistake to optimize for desktops and not for mobile. If your site isn’t mobile-friendly, it drives possible clients away from your site.
ITVibes Can Help
In short, there are a lot of possible SEO mistakes. Most of them stem from a lack of understanding. That is where ITVibes comes in. We are trained professional content marketers who specialize in SEO, and we can help you make sure your site will rank.
Contact us for more information on SEO!