Rise of Mobile Online Use and the Importance of a Mobile Friendly Website

Rise of Mobile Online Use and the Importance of a Mobile Friendly Website

by | Jun 19, 2015 | Online Marketing

When building and designing a website, a business’s priority is the ease of use for the customer. Our worst nightmare is the lost opportunity to enrich a client’s life through our service due to frustration and difficulty navigating our web page. And when it is all said and done, your website may look perfect on all browsers, in all resolutions, and on all computers, but it may still be missing one critical aspect: smartphone and tablet compatibility.

Growing Mobile Device Use
Kleiner Perkins Caufield & Byers, a company that focuses on early stage business development,  publishes an annual report of the latest internet trends.  Increase of mobile device use was the highlight of the report.  Author Mary Meeker writes that Internet use on smartphones has now surpassed internet use on computers. This means that having a clean and well formatted website design for mobile users is crucial to moving forward and capturing audience attention in today’s business. Websites that run clean and smooth on mobile devices are more important now than ever, here’s why:

  • Mobile digital media time in the US significantly higher at 51% compared to desktop (42%)
  • eMarketer estimates more than 2 billion smartphone users worldwide
  • About 40% of online searches are generated from mobile phones, meaning that people are browsing from their phones before making their buying decision.

What is a Mobile Friendly Site?
A Mobile site, a site optimized for mobile and tablet use, is different from a computer websites. Formatting, design, and audience use changes for a mobile site.  For example, when searching online on a computer, a user looks to the top of the webpage for navigation points, while on a mobile device, the instinct of the user is to immediately scroll down to read the content and gain information.
Because of the smaller screen on mobile devices, mobile sites need to be more focused than the traditional computer based website. When viewing a website on a computer, one may see many links and articles across the screen, but while using a mobile version there should be a more streamlined approach to content organization.  Sites optimized for mobile use are cleaner and simpler with the user’s device in mind.

ITVibes Web Design and Development creates mobile friendly designs for your website.  Each site is optimized to create ease of use and generate traffic to your website, and our mobile friendly sites help you capture the growing smartphone and tablet audience. Contact ITVibes for more information about your website design and development options.