Wondering how the August 2024 Google Core Update might affect your website? This latest update may decrease the rankings of “low-value SEO-focused material”. If you notice shifts in your rankings or traffic, it’s likely due to this update. Understanding these changes is key to adjusting your SEO strategy and keeping your website visible.
Understanding Google Core Updates
Google core updates are major changes to the search engine’s underlying algorithms, significantly affecting how web pages are ranked and presented in search results. These updates are designed to enhance the overall search experience by prioritizing content that is most relevant, high-quality, and valuable to users.
Core updates are released periodically—sometimes several times a year—as part of Google’s ongoing efforts to refine its algorithms, stay ahead of evolving trends in user behavior, and respond to advancements in technology. Google continually optimizes how information is indexed and ranked to ensure that search results align with users’ changing needs and expectations. This helps users find the most trustworthy and accurate information available on the web.
Why the August 2024 Core Update Matters
Google announced its August 2024 core update on August 15, 2024. This update focuses on improving search results by showing more content that is genuinely useful and reducing content designed mainly to rank well. Website owners should expect potential changes in their rankings and review Google’s updated guidelines to stay aligned with these changes.
Key Takeaways
- Google is prioritizing content that is genuinely helpful and valuable to users
- Small and independent websites with original content may see better visibility
- Sites that have improved over time could benefit from this update
- The rollout may take up to a month to complete, so gradual ranking changes are expected
What Website Owners Should Do After a Google Core Update
According to Google, it’s important to be patient and wait until the update is finished before analyzing the impact. There are many factors at play during this process, and while you may see rankings fluctuate, there will be no way to know their final standing until the update is done.
To help website owners, Google has recently updated its guidelines on core updates. The updated advice includes a step-by-step guide on using Search Console to identify any drops in traffic and emphasizes making user-focused improvements to your content.
Additionally, it provides recommendations on how to respond effectively after a Google core update. These include:
- Avoid quick fixes like removing page elements solely for SEO; focus on sustainable changes that benefit users.
- Improve content by rewriting or restructuring to make it easier for your audience to read and navigate.
- Delete content only as a last resort if it can’t be improved; consider deleting sections created primarily for search engines if they aren’t valuable to users.
- Changes may take time to impact search results; some can be seen in a few days, but it might take several months for systems to recognize long-term improvements.
- If no effect is seen after a few months, it may be necessary to wait for the next core update.
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