Website Banner Best Practices for Attention-Grabbing Ads

Website Banner Best Practices for Attention-Grabbing Ads ITVibes

by | Jun 7, 2024 | Display Marketing

Banner ads are everywhere on the internet, appearing on websites, social media, and blogs. They play a big role in digital marketing by helping businesses build brand awareness and reach more people. Good banner ads grab attention and encourage people to take action, like clicking to learn more. By following best practices, you can make sure your banner ads are effective and improve your marketing success.

What are the best practices for website banner ads?

Learn the best practices for creating effective website banner ads, including maintaining clarity, using strong CTAs, and ensuring brand consistency. Explore the benefits and drawbacks of static and animated banners to enhance user engagement and boost digital marketing success.

Banner Ads Best Practices

Back in the early days of the internet, big banner ads would slow down websites and look spammy. Today, rules and regulations have improved user experience by ensuring ads are better for both viewers and marketers. We can use these key practices to ensure results: 

Clarity and Conciseness

Make sure your banner ad is clear and easy to understand. People should know right away who the ad is for and what it’s about. Use short, engaging, and legible text.

Call to Action (CTA)

Every banner ad needs a strong Call to Action, or CTA. This tells people what to do next, like “Buy Now” or “Learn More.” The CTA should match what’s on the landing page they go to after clicking the ad.

Brand Consistency

Keep your branding the same across your banner ads and landing pages. This means using the same colors, fonts, and images. Consistent branding helps people recognize your brand easily.

High-Quality Visuals

Use high-quality images and videos in your banner ads. Professional visuals make your ads look more appealing and memorable.

Smooth Animation

If you use animation in your ads, make sure it’s smooth and not jerky. Flashy, distracting animations can annoy people and hurt your brand’s image.

Types of Banner Ads

Banner ads are a big part of display advertising. They help promote products and services across the internet. There are different types of banner ads, each with its own benefits and drawbacks.

Static Banner Ads

Static banners are simple ads with just one image. Static banners are accepted by most ad networks, are cost-effective, and are easy to display on different devices. However, they have limited space for messages and no interactive elements. They don’t move or change, and come in the following formats: 

  • Benefits: Offers vibrant colors and a compressed size, making it suitable for detailed images and faster loading times.
  • Drawbacks: Lossy quality, meaning some image details may be lost during compression.
  • Benefits: Provides high-quality images with no loss in detail, ideal for graphics with transparency and sharp lines.
  • Drawbacks: Larger file sizes, which can slow down loading times.
  • Benefits: Suitable for images with solid colors and limited color palettes, often used for simple animations.
  • Drawbacks: Limited to 256 colors, which may not be ideal for detailed or color-rich images.

Animated Banner Ads

Animated ads add movement to your ads, making them more engaging. They can show more information about your brand, which is useful for multiple services or products. These banners allow for greater creativity, higher user engagement, and provide more measurable metrics. Just remember that they have larger file sizes. 

Animated banner ads come in these formats: 

  • GIF Animation: GIFs simulate movement by displaying a sequence of images in a loop, making them effective for simple animations and short loops. They often have larger file sizes and limited frame rates, which can affect the smoothness and loading speed of the animation.
  • HTML5: HTML5 banners support complex animations and interactive elements, such as clickable areas and dynamic content. They allow for richer user experiences and higher engagement rates. Highly versatile and compatible across various devices and browsers, providing seamless animations and interactions.
  • InBanner Video (IBV): IBV ads incorporate video directly within the banner, offering highly interactive and engaging content. They can include features like play, pause, and volume controls. These ads are data-intensive, requiring more bandwidth and potentially slowing down page loading times. They can also be more expensive to produce and run.

Choosing the Right Banner Ad for Your Campaign

When picking the right banner ad for your campaign, there are a few things you should consider. 

Campaign Goals

First, think about your campaign objectives. What do you want to achieve? If you want to build brand awareness, a static banner with your logo might work well. If you want people to interact with your ad, an animated banner with a strong call to action (CTA) could be better.

The Budget

Next, consider your budget. How much money can you spend on creating and running the ads? Static banners are usually cheaper and quicker to make. Animated banners, especially HTML5 or In-Banner Video (IBV) ads, can be expensive and take more time to create.

Your Message

Think about what message you want to send. If your message is simple and straight to the point, a static banner might be enough. For more detailed messages or stories, animated banners can help get your point across better.

Our Advice

If you’re still not sure where to start, use these tips for choosing the right type of banner ad:

  • For a small budget: Go with static banners. They are cost-effective and good for simple messages.
  • For high engagement: Choose animated banners like HTML5. They are interactive and can capture more attention.
  • For brand consistency: Make sure all your ads, whether static or animated, use the same colors, fonts, and images as your landing pages.
  • For a clear message: Keep your text short and easy to read, and include a strong CTA that matches the landing page.

Follow Best Practices with Banner Ad Experts

We’ve covered the key website banner best practices, including a clear message, strong CTAs, and maintaining consistency. We’ve also discussed different types of banner ads, like static banners and animated banners, and their pros and cons.

By following best practices, banner ads look great and improve digital marketing efforts for a better user experience. Whether you’re aiming to build brand awareness or drive engagement, the right banner ad can make a big difference.

Contact our team for professional help with your display advertising and PPC marketing. We’re here to help you create effective, high-quality banner ads that achieve your goals.