Lightning Fast Design, Organic Keyword Performance & Product Catalog Integration
For ten years straight BOP Products has grown into a leader in the industry, even receiving recognition at a national level. With a high level of customer server, and doing business better than their competitors- platinum has been making the right moves for continued growth.
Decrease in Bounce Rate
Increase in Pageviews
Goals Converted on Facebook
A Comprehensive Catalog With Modern Web Design Elements And High Ranking Visibility
BOP Products wanted to change the design of their website to represent all that they had to offer, and that included integrating a comprehensive catalog of their products that would provide detailed information while still maintaining fast and beautiful design features.
In addition, the primary objective of the site was to get out in front of new customers with the objective to convert leads into long-lasting client relationships.
Generating Platinum Quality Leads
The ITVibes design and content team built a responsive website that showcased BOP Products’ full product catalog, easy form submissions, and user-friendly features. We wanted to showcase the company’s history while emphasizing their self-made success and philosophy of treating clients as if they were neighbors. The plan of action included:
- Redesigning the site with strong design best practices such as mobile scaling and easy navigation features
- Optimized content to drive traffic and boost page rank on search engines
- Launch a monthly content campaign on social media marketing platforms to boost brand awareness, and drive organic traffic
- Integrate CRM and sales automation software to organize their sales funnel
BOP Products Can Pinpoint Able Where A Lead Stands In The Sales Process. Now, Website Traffic Is Up And No Lead Gets Left Behind.
After launching their new website, starting a content marketing strategy, and integrating their sales funnel into a CRM suite- BOP Products’ digital presence has hit platinum status. Highlights include:
- A decrease in bounce rate by 10%
- Increased page views by 26%
- In-house optimized sales funnel
- 125 monthly goals converted on Facebook
What Past Clients Are Saying
One of Houston’s Top Digital Marketing Agencies
We consider it a privilege to be awarded one of the top digital marketing agencies in Houston. Helping local businesses grow their brand and meet their online marketing goals is one of our greatest accomplishments.