Broaden Your Reach
Keyword Research | Ad Creation | Landing Page Optimization | Budget Management | Reports
Expand Your Website’s Audience Reach
Are you relying solely on organic optimization? While it’s an essential component for search engine visibility, organic SEO shouldn’t be your only means of online marketing and branding. Paid advertising on the largest search engine, Google, is also necessary to widen the reach of your website and the services you offer.
When using Google’s Adwords platform to create ads, you can target a specific geographic location–a part of local marketing–, adjust bid and budget amounts manually, and monitor which ad types are working best for a particular campaign. This allows you to tweak various features in order to create a few perfectly targeted and attractive ads that will gain you more clicks and drive viewers to your website.
How can PPC help your marketing efforts?
Using PPC in conjunction with your organic website optimization is the most business savvy digital marketing option for every company in any industry.
What other benefits does PPC management provide?
- Reach more potential customers
- Target a specific audience at a particular time
- Raise online visibility
- Increase ROI
- Quick results
- Data analysis for tracking marketing techniques
- Budget control
Enhance Your Brand’s Awareness Through PPC
Our PPC-trained staff of content managers can collaborate, research, create and design, manage, and monitor your Adwords campaigns.
-> Keyword Research – We develop a targeted group of keywords relevant to your campaign and set of ad groups. Knowing what key phrases to use, is the first step in creating your ad.
-> Ad Creation – Writing a compelling headline and text for you ad is the most crucial aspect of getting someone to click on your ad. We write and design your ad with additional high click-through factors like review and site link extensions.
-> Landing Page Optimization – A landing page is where an ad link takes you to. Becuase you are targeting a particular product or service in a specific location, creating a landing page for each campaign will result in a higher customer conversion rate–relevant page information will cause a user to dig deeper into your site.
-> Budget Management – With ITVibes by your side, you never have to worry about going over your budget. We take care of all the aspects of setting up, maintaining, updating, and monitoring your costs.
-> Reports – We keep track of ad performance to determine which aspects of your campaigns are working and changing them based on data-backed criteria.